60 seconds that does the job a full page of copy could not
Problem, solution, proof, call to action. I write the script, build an avatar that looks like the business owner, and pace the animation so the message lands instead of fighting for attention.
60 seconds saves a page of copy — and the viewer keeps 95%
- ✓ Decision time shrinks: 60 seconds replaces a screen full of text.
- ✓ Viewers retain ~95% of a video message vs ~10% of plain text (Insivia, Forrester).
- ✓ Dwell time goes up, which Google reads as a positive signal.
- ✓ The same file works on the homepage, in a Facebook ad, and in a sales email.
An explainer is a 60-90 second piece that walks a visitor from "what is this" to "I want to book a call". It is not a code-level demo and not a brand film. It sits exactly where your marketing message meets a prospect who is half-distracted and about to scroll away.
A landing page asks the visitor to read. An explainer lets them watch. In a 22-second A/B test we ran for a Tel Aviv accountant, the page with the embedded explainer held visitors for an average of 1m 47s vs 38 seconds for the text-only version. Same offer, same headline, video did the work.
I write every script myself after a 30-minute scoping call. The structure is always the same — problem, solution, proof, CTA — but the wording is yours, not a template. Then I build a personal avatar that resembles the founder or a clear brand persona, and the animator I work with paces the cuts so it never feels corporate-stiff and never feels amateur-hour.
A script that asks for the sale
The last 8-10 seconds are a clear ask, not a feature recap. "Book a 15-minute call" beats "learn more" almost every time.
An avatar that looks like you
Custom avatar built from a few reference photos. Viewers recognise the founder when they land on the About page later.
Three aspect ratios from one production
16:9 master plus 9:16 for Reels/TikTok and 1:1 for the Instagram feed. One render, three places to use it.
Embedded with VideoObject schema
I install the video on the site with Schema.org VideoObject markup so Google can pull it into the video carousel in search results.
How we produce
- 1
Scoping call
30 minutes on Zoom — I want to understand who the buyer is, what the objection is, and what action you want the viewer to take when the video ends.
- 2
Script + storyboard
I send the script and a rough storyboard (PDF). Two rounds of edits are built in. We move to production only after you approve.
- 3
Production + voiceover
Animation, avatar, studio voiceover (native English or Hebrew), music, sound effects. I run the production myself, no offshore handoffs.
- 4
Delivery + embedding
1080p MP4 master, vertical 9:16 cut, square 1:1 cut. If you want, I install it on the site with schema and a fast CDN.
A real project we shipped
Sample video is in Hebrew - the production technique and quality are identical for English-language work.
Explainer starting price
One-off price. Includes script, voiceover, animation, avatar, music. Drops materially when it is part of a monthly retainer.
Get a custom quoteOr see full price list →
FAQ
How long does an explainer take?
A standalone explainer ships in 7-14 business days. Inside a monthly retainer it slots into the production rhythm and usually goes faster.
Do you write the script?
Yes. The 30-minute scoping call is enough material for a first draft. You get two revision rounds before we start animating.
What files do I receive?
1080p MP4 master, plus 9:16 vertical and 1:1 square cuts. Add subtitle files (.vtt or .srt) on request.
Can we add subtitles in another language?
Yes — Hebrew, English, Arabic, or Russian. The base price covers one language; each additional language is ₪220.
Let us produce yours
Send a brief message with what you need and we will reply within an hour during business hours.
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