Show the product working — instead of writing a feature list
Hardware, software, SaaS, physical product. Seeing the thing in action lifts conversion 30-80% over a screenshot grid. I produce product animations that explain what it does, with the engineering team signing off on every claim.
Why product animations convert better than screenshot grids
- ✓ A 60-second product demo is roughly 5x more persuasive than a 12-feature bullet list.
- ✓ Works across categories: hardware (3D renders), software (UI walkthroughs), SaaS (use-case stories).
- ✓ Conversion lift on a product page typically lands between 30% and 80% vs text-only.
- ✓ The same render serves ads, sales decks, onboarding, and support — one production, four channels.
Product animation is purpose-built to show what the product actually does. For hardware, that means 3D renders showing internal mechanics, finish details, and assembly. For software, that means clean UI walkthroughs that compress 5 minutes of clicking into 60 seconds. For SaaS, that means a use-case story where a real persona uses the product to solve a real problem.
The visual style has to match the product category. A precision medical device wants clinical pacing, calibrated colour, slow camera moves. A consumer fintech app wants energy, personality, fast cuts. I match the style to the product instead of forcing a house style on everything — there is no single "Shivuknet look" and there should not be.
I work directly with your engineering or product team on accuracy. Most studios improvise the technical details and get them wrong — which means the engineer flags it on review and the whole render goes back. I get sign-off on every claim and every visualisation before final render. The result is something the founder can put on the homepage without anyone correcting it later.
Hardware, software, SaaS — different rules each
I have produced for all three categories. Each has its own visual conventions and I respect them, not override them.
Engineering-accurate
Every claim and every visualisation is signed off by your engineering or product team before final render. Nothing ships without that sign-off.
One render, four channels
Homepage, paid ad cuts, sales deck stills, customer success onboarding — same production fuels all four.
Update-friendly when the product changes
Product moves fast. I keep source files for 5+ years, and updates run at 30-50% of original cost.
How we produce
- 1
Product deep-dive
30-minute demo with your team, screenshot collection, hardware photography or CAD handover. I need to understand the product well enough to explain it without help.
- 2
Script + storyboard
Script and storyboard reviewed by your product or engineering team for accuracy before any animation work starts.
- 3
Production
2D animation, 3D render, or live UI capture — chosen by product type. Voiceover and music aligned to brand.
- 4
SME review + delivery
Final accuracy review with your SME, then delivery as MP4 + source files (AE project or Blender file depending on style).
A real project we shipped
Sample video is in Hebrew - the production technique and quality are identical for English-language work.
Product video pricing
60-90 seconds. 3D product render videos start at ₪9,800 for a 30-second piece.
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FAQ
Do you handle 3D for hardware products?
Yes. I can work from your CAD models, or photograph the product and rebuild it in 3D with the animator I work with (Blender + Cycles). 3D pieces start at ₪9,800 for 30 seconds.
Can you animate our software UI?
Two options. Option A: rebuild the UI in After Effects for a cleaner, faster animation that does not depend on real data. Option B: screen-record the real product and edit/enhance it. Both have their place — I recommend based on what the product actually looks like.
How do you handle technical accuracy?
Your engineering or product team reviews script and storyboard before animation starts, then signs off the final cut before delivery. Nothing goes out without that sign-off.
Can we update the video when the product changes?
Yes. Update edits run 30-50% of original cost depending on the scope of the change. Source files kept for 5+ years.
Let us produce yours
Send a brief message with what you need and we will reply within an hour during business hours.
Related animation types
- Animation type · Explainer 60 seconds that does the job a full page of copy could not From ₪3,500 →
- Animation type · Guidance / how-to When the topic is complex, animation does the explaining From ₪4,200 →
- Animation type · Marketing campaign One video, six channels, twelve months of reuse From ₪5,200 →
- Animation type · Web page A 30-second video on the homepage that holds visitors for two minutes From ₪2,800 →