When the topic is complex, animation does the explaining
Tax forms, medical procedures, regulated workflows, multi-step onboarding — content where being wrong is worse than being unmemorable. I start from your source material and animate until it becomes obvious.
Why guidance videos earn their cost back in support tickets alone
- ✓ A process people can watch is easier to follow and remember than a written checklist.
- ✓ Customers who can watch the answer call support less often with the same question.
- ✓ Trust goes up the moment the company shows it understands where the customer gets confused.
- ✓ The same video serves the help center, the sales call, and the customer success onboarding.
Guidance animation is the format for content that has to be precise. Tax law, medical procedures, regulatory compliance, multi-step onboarding — anywhere being wrong is worse than being boring. I start from the actual source material (the actual regulation, the actual workflow) and animate from there, not from a creative's imagination.
The economics are simple. If your support team answers the same onboarding question every day, a single guidance video that answers it once can take a real share of that load. Compare the monthly cost of those repeat tickets with the one-off cost of the video.
I work alongside the subject-matter expert, not around them. Most studios write a first-draft script and ask the client to "review for accuracy" — which turns into 4-5 revision rounds of corrections. I do the opposite: your expert writes the technical content, I translate it into visual storytelling and a script. Fewer rounds, more accuracy, faster delivery.
Co-authored with your SME
Your expert writes the technical content. I translate it into visuals and pacing. Fewer revision rounds, fewer accuracy mistakes.
Process visualization
Multi-step workflows become flowing diagrams that read in motion. The viewer follows the logic instead of memorising a checklist.
Reusable across teams
One video serves help center, onboarding, sales calls, and internal training — the same source of truth in every channel.
Update-friendly
When a regulation or workflow changes, re-edits run at 30-50% of original cost. Source files kept for 5+ years.
How we produce
- 1
SME briefing
Your expert walks me through the technical content. I ask questions until I understand it well enough to teach it back.
- 2
Script + visual plan
I write the script and visual plan. Your SME reviews for accuracy. We iterate until both the words and the visuals are correct.
- 3
Production
Animation, voiceover, on-screen labels for technical terminology, and chapter markers if it is a long piece.
- 4
Final accuracy pass + delivery
Your SME signs off the final cut before delivery. MP4 + source files (After Effects project) handed over.
A real project we shipped
Sample video is in Hebrew - the production technique and quality are identical for English-language work.
Guidance video pricing
90-180 seconds, before VAT. A premium tier with custom infographics is quoted on top of the base price.
Get a custom quoteOr see full price list →
FAQ
How long should a guidance video be?
Depends on the topic. Onboarding flows usually fit in 60-90 seconds. Regulatory explainers run 2-3 minutes. Multi-step technical processes can run 4-5 minutes, but I usually split those into a series of 3-5 episodes instead.
Who writes the script?
Your subject-matter expert supplies the technical content. I write the script around it. Fewer revision rounds than an agency-first-draft approach, and the technical accuracy is much higher.
Can we update the video when our process changes?
Yes — update edits run 30-50% of original cost depending on the scope. I keep the After Effects project files for at least 5 years.
Do you produce series of guidance videos?
Yes. Some workflows are too complex for a single video — series of 3-10 episodes with consistent style is common. Per-episode price drops the longer the series runs.
Let us produce yours
Send a brief message with what you need and we will reply within an hour during business hours.