Promotional videos for Israeli businesses — produced by Artur, not by a project manager.
"How much does a promo video actually cost?" — that's the first thing every WhatsApp message asks me. I'm Artur Kalandarov, I've been producing video for 12 years, and I run every production myself, in direct contact with the crew all shoot day — not a project manager with a clipboard. You text me, I quote, we shoot, you get the file. Live-action brand films, customer testimonials, product shoots, recruitment videos — Tel Aviv-based crew, English and Hebrew from the same shoot, from ₪2,800 per video.
Some things only work on camera — not in 2D.
Animation wins for explaining abstract things — software flows, financial mechanics, processes nobody can photograph. But some things only work with a real camera and a real person. A customer's face when she describes how your platform saved her team three weeks a quarter. The light on a factory floor at 16:00 when the south-facing windows go orange. The way a hotel lobby actually feels — not a CGI render of it. That texture sells trust before your sales team picks up the phone.
For Israeli companies selling to an English-speaking audience — tech firms with US clients, hospitality, professional services — a polished English brand film signals you're a real operator, not a freelancer with a side hustle. Most local production houses still cut Hebrew-first aesthetics and put an Israeli-accented voice on the English version. I cast native English presenters through Israeli talent agencies so the deliverable sounds native to whichever audience you're pitching.
Every project here is run personally by me — Artur Kalandarov, founder of Shivuknet. 12 years of video production across animation and live action. Nothing gets subcontracted to a freelancer who ghosts you halfway through; you talk to the same person from the first WhatsApp message to the final Google Drive folder.
Six production formats. One studio.
Starting prices below. Final number depends on shoot days, crew size, talent fees, and post complexity — I quote in NIS within 48 hours of our first call.
Brand film
From ₪12,000
60-180 seconds
A cinematic short about your company — the office, the team, the customers, the product. The "About Us" film that lives on your homepage and ends up in every sales call you do for the next two years.
Crew: Director, DP, sound, gaffer (4-person crew)
Get a quoteCustomer testimonial
From ₪2,800
30-120 seconds
A real customer on camera, edited into a tight story with B-roll of their workplace and your product in use. ₪2,800 covers a 30-45 second version at one location; longer cuts and a second location are quoted on top. On B2B sites this is one of the most persuasive video formats you can put next to a contact form.
Crew: DP + sound (2-person crew)
Get a quoteProduct showcase
From ₪9,800
30-90 seconds
Studio or location shoot of your product in use — hardware, software, or service — combined with motion-graphics overlays that label features as they appear. Built for ads, landing pages, and trade-show loops.
Crew: Director, DP, sound + motion-graphics editor
Get a quoteEvent coverage
From ₪6,500
60-300 seconds
Conference, launch, gala, or training day shot and cut into a recap film. Used for sponsor deliverables, internal recaps, and the "you-missed-it" promo for next year.
Crew: DP + 2nd camera + sound
Get a quoteCorporate / training
From ₪14,800
120-600 seconds
Internal video for HR, onboarding, compliance, and training. Longer-form (5-10 minutes), straightforward production, optimized for clarity not for cinema.
Crew: DP + sound (talent provided by client)
Get a quoteRecruitment / employer brand
From ₪11,500
60-180 seconds
Why people should want to work at your company — team interviews, office shots, a real day-in-the-life. Critical for tech and high-end services fighting over the same engineers in the Tel Aviv labor market.
Crew: Director, DP, sound (2-day shoot)
Get a quoteFull-service production — nothing rented in at markup.
No surprise equipment fees, no separate post-production house billing you again. Script to YouTube upload, all managed by me under one quote.
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Pre-production
Creative brief, treatment, shot list, location scouting, talent booking, equipment rental. One to two rounds of script revisions, and nothing gets shot until you sign off on the script.
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Crew & equipment
Tel Aviv-based crew — director, DP, sound, gaffer, PAs as needed. Sony FX6 or Canon C70 depending on the brief, Aputure 600w lighting, DJI RS3 gimbal, Mavic 3 drone when the location calls for it.
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Production
Artur produces every project personally: script, storyboard, crew selection, and shoot direction. On shoot day I am in constant contact with the crew, approving angles from stills and live video and redirecting the moment something drifts from the script.
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Post-production
Editorial in Premiere, color grade in DaVinci Resolve, sound mix, motion-graphics overlays, captions burned in for EN and HE.
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Music & licensing
Tracks from Artlist or Epidemic Sound with full commercial rights. No copyright strikes on YouTube, no takedowns six months later.
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Multi-format delivery
16:9 master, 1:1 social, 9:16 vertical for Reels and TikTok, plus 15s / 30s / 60s cuts for paid ads. All shipped from one shoot, in one Google Drive folder.
Frequently asked
How much does a promotional video cost in Israel?
A basic 30-45 second testimonial at one location starts at ₪2,800 + VAT. A 60-90 second business video with two locations starts at ₪5,500 + VAT. A full corporate brand film with a larger crew, multiple shoot days, and translated versions lands in the ₪12,000-₪25,000 range. Four things move the price: how many seconds, how many locations, whether you need paid actors, and which language the voiceover is in. Anyone quoting you a fixed price before asking those four questions is guessing.
How long does production take?
5-21 business days from the day you approve the script. Shoot day is usually in the first week, edit takes a week, revisions another week. If you sit on script approval for two weeks — my clock stops on those days. Honest: a lot of the timeline depends on you, not on me.
Do you provide talent or do I?
Both. For corporate and brand films, your team is usually the talent — founders, employees, customers. For commercials we cast professional actors through Israeli talent agencies, ₪1,500-₪3,500 per shoot day depending on experience and exclusivity. I pay them directly, you reimburse on the final invoice — simpler than getting billed by the agency.
Where do you shoot?
Anywhere in Israel, from Kiryat Shmona to Eilat. I work with crews across the country and send a local team, so a shoot in the south or up north does not mean hours of driving inflating the bill. When we need a studio, I rent a suitable one from the studios I work with, as close to you as possible.
Can you produce in English with native English-speaking talent?
Yes — this is one of the reasons clients come to me. Israel has a deep pool of native-English actors and presenters (especially for tech and B2B). I cast through the same talent agencies as the Hebrew productions, and you get a polished English-language video that sounds American or British — not "Israeli speaking English."
What about Hebrew and English versions of the same video?
Standard practice. Same shoot, same talent when they're bilingual, or two takes back-to-back when you need a different presenter for each market. The second language is quoted on top of the single-language price, and it is far cheaper than running two separate productions.
Do you handle YouTube and social distribution?
Yes, included in every project. I upload to your YouTube channel with an SEO-tuned title, description, tags, and chapters. I embed the video on the right page of your site with VideoObject schema markup. The video helps your search rankings, not just your sales deck — and that's why I throw it in instead of selling it as an add-on.
Got a project in mind?
15-minute call to scope the production. I'll tell you what's realistic for your budget and timeline, then send a quote within 48 hours. No sales reps, no follow-up sequence — if it's not a fit I'll say so on the call.