Promotional videos for Israeli businesses — directed by Artur, not by a project manager.
"How much does a promo video actually cost?" — that's the first thing every WhatsApp message asks me. I'm Artur Kalandarov, I've been producing video for 12 years, and I'm on set every shoot day — not a project manager with a clipboard. You text me, I quote, we shoot, you get the file. Live-action brand films, customer testimonials, product shoots, recruitment videos — Tel Aviv-based crew, English and Hebrew from the same shoot, from ₪2,800 per video.
Some things only work on camera — not in 2D.
Animation wins for explaining abstract things — software flows, financial mechanics, processes nobody can photograph. But some things only work with a real camera and a real person. A customer's face when she describes how your platform saved her team three weeks a quarter. The light on a factory floor at 16:00 when the south-facing windows go orange. The way a hotel lobby actually feels — not a CGI render of it. That texture sells trust before your sales team picks up the phone.
For Israeli companies selling to an English-speaking audience — tech firms with US clients, hospitality, professional services — a polished English brand film signals you're a real operator, not a freelancer with a side hustle. Most local production houses still cut Hebrew-first aesthetics and put an Israeli-accented voice on the English version. I cast native English presenters through Israeli talent agencies so the deliverable sounds native to whichever audience you're pitching.
Every project here is run personally by me — Artur Kalandarov, founder of Shivuknet. 12 years of video production, more than 5,000 video projects across animation and live action combined. Nothing gets subcontracted to a freelancer who ghosts you halfway through; you talk to the same person from the first WhatsApp message to the final Google Drive folder.
Six production formats. One studio.
Starting prices below. Final number depends on shoot days, crew size, talent fees, and post complexity — I quote in NIS within 48 hours of our first call.
Brand film
From ₪12,800
60-180 seconds
A cinematic short about your company — the office, the team, the customers, the product. The "About Us" film that lives on your homepage and ends up in every sales call you do for the next two years.
Crew: Director, DP, sound, gaffer (4-person crew)
Get a quoteCustomer testimonial
From ₪7,500
60-120 seconds
A real customer on camera, edited into a tight 60-second story with B-roll of their workplace and your product in use. On B2B sites this is the single highest-converting video format — nothing else comes close.
Crew: DP + sound (2-person crew)
Get a quoteProduct showcase
From ₪9,800
30-90 seconds
Studio or location shoot of your product in use — hardware, software, or service — combined with motion-graphics overlays that label features as they appear. Built for ads, landing pages, and trade-show loops.
Crew: Director, DP, sound + motion-graphics editor
Get a quoteEvent coverage
From ₪6,500
60-300 seconds
Conference, launch, gala, or training day shot and cut into a recap film. Used for sponsor deliverables, internal recaps, and the "you-missed-it" promo for next year.
Crew: DP + 2nd camera + sound
Get a quoteCorporate / training
From ₪14,800
120-600 seconds
Internal video for HR, onboarding, compliance, and training. Longer-form (5-10 minutes), straightforward production, optimized for clarity not for cinema.
Crew: DP + sound (talent provided by client)
Get a quoteRecruitment / employer brand
From ₪11,500
60-180 seconds
Why people should want to work at your company — team interviews, office shots, a real day-in-the-life. Critical for tech and high-end services fighting over the same engineers in the Tel Aviv labor market.
Crew: Director, DP, sound (2-day shoot)
Get a quoteFull-service production — nothing rented in at markup.
No surprise equipment fees, no separate post-production house billing you again. Script to YouTube upload, all in-house under one quote.
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Pre-production
Creative brief, treatment, shot list, location scouting, talent booking, equipment rental. Three rounds of script revisions before anyone touches a camera.
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Crew & equipment
Tel Aviv-based crew — director, DP, sound, gaffer, PAs as needed. Sony FX6 or Canon C70 depending on the brief, Aputure 600w lighting, DJI RS3 gimbal, Mavic 3 drone when the location calls for it.
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Direction
Artur directs every shoot personally. I'm on set every shoot day — not a project manager with a clipboard checking in by WhatsApp from the office.
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Post-production
Editorial in Premiere, color grade in DaVinci Resolve, sound mix, motion-graphics overlays, captions burned in for EN and HE.
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Music & licensing
Tracks from Artlist or Epidemic Sound with full commercial rights. No copyright strikes on YouTube, no takedowns six months later.
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Multi-format delivery
16:9 master, 1:1 social, 9:16 vertical for Reels and TikTok, plus 15s / 30s / 60s cuts for paid ads. All shipped from one shoot, in one Google Drive folder.
Frequently asked
How much does a promotional video cost in Israel?
A basic 30-45 second testimonial at one location starts at ₪2,800 + VAT. A 60-90 second brand film with two locations runs ₪5,500-8,500. A full corporate film with a 6-person crew, multiple shoot days, and translated versions lands in the ₪12,000-25,000 range. Four things move the price: how many seconds, how many locations, whether you need paid actors, and which language the voiceover is in. Anyone quoting you a fixed price before asking those four questions is guessing.
How long does production take?
5-21 business days from the day you approve the script. Shoot day is usually in the first week, edit takes a week, revisions another week. If you sit on script approval for two weeks — my clock stops on those days. Honest: a lot of the timeline depends on you, not on me.
Do you provide talent or do I?
Both. For corporate and brand films, your team is usually the talent — founders, employees, customers. For commercials we cast professional actors through Israeli talent agencies, ₪1,500-5,000/day depending on profile. I pay them directly, you reimburse on the final invoice — simpler than getting billed by the agency.
Where do you shoot?
Anywhere in Israel. I work with crews based in Tel Aviv, Haifa, Ra'anana, and Be'er Sheva so a shoot in the south or up north doesn't mean four hours of driving inflating the bill. When we need a studio I rent from one of four spaces I work with regularly. Past two years: tech offices in Herzliya, factories in Ashdod, hotels along the coast, a kibbutz dairy in the Galilee, the Old City in Jerusalem. If it's in Israel, I've probably shot near it.
Can you produce in English with native English-speaking talent?
Yes — this is one of the reasons clients come to me. Israel has a deep pool of native-English actors and presenters (especially for tech and B2B). I cast through the same talent agencies as the Hebrew productions, and you get a polished English-language video that sounds American or British — not "Israeli speaking English."
What about Hebrew and English versions of the same video?
Standard practice. Same shoot, same talent when they're bilingual, or two takes back-to-back when you need a different presenter for each market. Adds about 30% to the total versus a single-language version — far cheaper than running two separate productions.
Do you handle YouTube and social distribution?
Yes, included in every project. I upload to your YouTube channel with an SEO-tuned title, description, tags, and chapters. I embed the video on the right page of your site with VideoObject schema markup. The video helps your search rankings, not just your sales deck — and that's why I throw it in instead of selling it as an add-on.
Got a project in mind?
15-minute call to scope the production. I'll tell you what's realistic for your budget and timeline, then send a quote within 48 hours. No sales reps, no follow-up sequence — if it's not a fit I'll say so on the call.