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Animation type · Marketing campaign

One video, six channels, twelve months of reuse

Product launches, anniversary moments, seasonal pushes — campaigns where the brand needs more than a regular post. I produce the 60-second master and cut it down to 30s, 15s, and 5-10s teasers in the same production.

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One video, six channels, twelve months of reuse - Shivuknet
Why this works

Why one campaign video is cheaper than six channel-specific assets

A marketing campaign video is not a single-purpose ad. It is the centerpiece of a campaign: it runs in paid feed, on the homepage, in cold email, in the founder's sales deck, and as the press hook. I build it to flex from a 60-second narrative master down to 30-second ads, 15-second social cuts, and 5-10 second teasers — all rendered from one production.

The economics are hard to argue with. A ₪7,500 master that runs across 8 channels for 9 months works out to roughly ₪100 per channel per month. Producing those eight assets separately would have cost ₪25,000-35,000 in agency fees. I have done this math for three SMB clients and they have all renewed the next year.

The script is built for narrative first, then cut down. Most studios do the opposite — produce a 15-second ad and then realise they need a 60-second brand version too, and end up reshooting. I script the 60-second story, animate it, then let the editor cut the 30s, 15s, and 5s versions from the same timeline.

Multi-channel by design

60-second master + 30s, 15s, and 5-10s teasers. One production, every asset you need for the campaign.

Story first, pitch second

Emotional arc, brand archetype, a memorable visual hook. Built to be remembered, not just watched once.

Six to twelve months of life

Designed to outlast a single launch — the same video carries through follow-up campaigns and anniversary pushes.

Sales-deck friendly

Final video plus 8-10 key frames as stills, sized for slide decks and pitch documents.

Process

How we produce

  1. 1

    Brand discovery

    Who you are, who you talk to, what the campaign moment is. I want to understand the founder's point of view, not just the product spec sheet.

  2. 2

    Narrative script

    A story-shaped script — opening, tension, resolution — not a feature list. Brand-led, with a clear takeaway in the last 10 seconds.

  3. 3

    Production + cuts

    60-second master rendered first. Then 30s, 15s, and 5-10s cuts from the same timeline. Same fonts, same palette, same VO.

  4. 4

    Multi-channel kit

    All cuts in 16:9, 9:16, and 1:1. Plus key frames as stills, plus a companion email banner if you want one.

Sample work

A real project we shipped

Sample video is in Hebrew - the production technique and quality are identical for English-language work.

Pricing

Marketing campaign pricing

₪5,200

60s master + 3 cuts (30s, 15s, 5s). Premium tier with custom illustration ₪8,500.

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Common questions

FAQ

How is this different from an explainer?

An explainer teaches a prospect about a product. A marketing campaign video carries a brand moment — a launch, a milestone, a repositioning, a seasonal push. The script structure and the visual style are different.

Can I use the master as an ad?

The 30-second and 15-second cuts are designed to run as ads. The 60-second master is for the website, the press kit, and the sales deck — too long for a paid feed.

How long should the master be?

Usually 60 seconds. Some launches need 90 seconds for the story to land. Past 90 seconds the modern attention span starts losing the thread.

Do you also handle distribution?

No — I produce the creative. If you need a buyer for the paid push or a PR agency for the press hook, I can refer two or three I have worked with.

Ready to begin

Let us produce yours

Send a brief message with what you need and we will reply within an hour during business hours.

WhatsApp +972-54-238-3789 support@shivuknet.co.il
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