Shivuknet EN HE +972 54 238 3789
Animation type · Landing page

Landing page video built around the ad that brought the visitor

Paid traffic is expensive and every dropped lead is wasted spend. A 30-60 second video that matches the ad — same hook, same offer, same tone — moves conversion on the landing page by 30-80%.

Get a quote See pricing
Landing page video built around the ad that brought the visitor - Shivuknet
Why this works

Why paid-traffic pages pay back the video in weeks

A landing page video is purpose-built for one campaign. The script picks up the exact promise the ad made; the visuals echo the ad creative; the CTA is the same wording the visitor saw 4 seconds earlier. It is the opposite of a generic homepage video.

The math is straightforward. If you are spending ₪5,000-15,000 a month on Meta or Google paid ads, a one-off ₪3,200 landing page video that moves CVR from 2.4% to 3.6% pays back inside a single billing cycle. I have run this calculation with three different clients in the last six months and the payback has been between 11 and 28 days.

I script and build around the campaign, not around your brand book. Black Friday offer? The video features the offer, with the deadline. Targeting eCommerce founders? The visuals show Shopify dashboards. Running three different audiences? Three variants share the same backbone, with the hook and CTA swapped per audience.

Matched to the ad creative

Hook, visuals, and CTA all align with the specific ad campaign — no message break between click and landing page.

2-3 variants for split-testing

Same backbone, different hooks. Run them in a 3-way test for the first 7-14 days and scale the winner.

Mobile-first

Most paid traffic lands on mobile. The video is cut and captioned with phones in mind, with a 9:16 variant included for in-app placements.

Conversion tracking baked in

GA4 events for play, pause, completion, and CTA click — so you know which segment is actually watching to the end.

Process

How we produce

  1. 1

    Campaign briefing

    I read the ad creative, the audience definitions, the offer, and any existing landing page data you have (Hotjar, GA4, ad spend).

  2. 2

    Script for this traffic

    A script written for the visitor arriving from this specific ad — same hook, same vocabulary, same promise.

  3. 3

    Production + variants

    Master version plus 1-2 hook variants for A/B testing if needed. All in 16:9, 9:16, and 1:1.

  4. 4

    Embedding + 30-day watch

    I install the video on the landing page with tracking, then check the lift after 30 days. If the variants need tuning, the first revision round is on me.

Sample work

A real project we shipped

Sample video is in Hebrew - the production technique and quality are identical for English-language work.

Pricing

Landing page video pricing

₪3,200

30-60 seconds. Each A/B variant +₪800. Includes installation, schema, and tracking events.

Get a custom quote

Or see full price list →

Common questions

FAQ

How is this different from a regular explainer?

A regular explainer talks to a cold visitor about the brand. A landing page video talks to a warm visitor about the specific offer they just clicked. Script structure, hook, and CTA are all different.

Can you produce variants for A/B testing?

Yes. ₪800 per additional variant. The most useful pattern is a 3-way test for the first 30 days, then scale the winner and kill the other two.

Will the video slow my landing page?

No. Lazy-loaded embed or Bunny CDN, with a proper poster image. LCP stays green.

Can you also build the landing page itself?

Yes — see /en/web-design/. Many clients order video and landing page together so the design and the video brief are written at the same time.

Ready to begin

Let us produce yours

Send a brief message with what you need and we will reply within an hour during business hours.

WhatsApp +972-54-238-3789 support@shivuknet.co.il
Other formats

Related animation types