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Industry · HR + employer branding

Quality candidates self-filter — before you ever interview

A good candidate does not send a CV to a company with an empty LinkedIn page. An employer branding video with real team footage, a HeyGen avatar of HR or the CEO, and animated value highlights lifts interview fit-rate, because people arrive already understanding what they are walking into.

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Quality candidates self-filter — before you ever interview - Shivuknet
Why this works

Bad-fit CVs burn hours — here is how to filter upfront

An employer branding video is a business animation that presents the company through the eyes of employees and managers. It functions as the central recruiting tool on the careers page and on LinkedIn. Unlike a regular ad, the message here addresses prospective candidates — what the values are, what a work day looks like, what people you will meet, and why working with you specifically beats the competitor down the street. Typical length 90-150 seconds.

I build the film in three layers. Layer one: real employee testimonials, briefly filmed in the office. Layer two: a HeyGen avatar of the CEO or HR head explaining the vision, saving you a full shoot day. Layer three: animated graphics with the company values, team numbers, and growth. Audio is filled in with ElevenLabs for natural Hebrew voiceover where on-set audio fell short.

The result goes onto LinkedIn as a company profile video, onto the careers page, and into an organic post whenever a new role opens. I deliver a long version for the site, a 30-second cut for paid social, and ready-to-post clips for Instagram Stories and TikTok. The same production serves all your recruiting channels without going back to edit every time a new role launches.

Quality recruiting funnel

Candidates who arrive after the video understand the culture upfront — interview fit-rate climbs significantly.

Differentiated employer brand

The film sets you apart from yet another company with a standard LinkedIn page — candidates remember you.

Long-term reuse

The film stays relevant as roles change because the content is about values, not a specific position.

LinkedIn-ready content pack

You receive short clips ready for ongoing publishing on the company page and on managers' personal accounts.

Process

How we produce

  1. 1

    Values + culture mapping

    I sit with management and HR for an hour, distilling 3-4 core values that will lead the film.

  2. 2

    Script + internal casting

    I write a script with 4-6 employee testimonial moments, and pick which team members fit on camera.

  3. 3

    Mixed production

    One office shoot day, in parallel I produce the HeyGen avatar, animated graphics, and edit.

  4. 4

    Sign-off + version pack

    I present a first version, take notes, and deliver a long version plus 3 short cuts for social.

Pricing

Employer branding film starting price

₪3,500

Includes one shoot day, HeyGen avatar, animated graphics, and a long version plus 3 short social cuts.

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Common questions

FAQ

How long does an employer branding film take?

3-5 weeks from script sign-off to final delivery. Shoot is one day; the rest runs in parallel.

What if employees do not want to be on camera?

No problem. I replace the filmed sections with a HeyGen avatar based on photo and voice, or with animated graphics carrying their quotes.

How long does the film stay relevant?

If it is built around values and not specific roles, it serves you 18-24 months easily. I plan it that way from the start.

Ready to begin

Let us produce yours

Send a brief message with what you need and we will reply within an hour during business hours.

WhatsApp +972-54-238-3789 support@shivuknet.co.il
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