Procedure explainers patients actually finish watching
A new patient lands on a clinic page and has 30 seconds before they bounce. A 60-second medical explainer (what the procedure is, how it goes, what recovery looks like) built with the doctor signing off every claim, lifts booking rates and cuts the questions phone staff field every day.
Why medical clinics need procedure-specific video, not generic explainer
- ✓ Patients scan the clinic page for less than 30 seconds before deciding to book or bounce.
- ✓ A procedure-specific explainer cuts phone-staff time by 30-50% — fewer "what does this involve" calls.
- ✓ Trust signals (real doctor on camera, clinical accuracy) lift booking conversion measurably.
- ✓ Same explainer covers the website, the WhatsApp follow-up, and the printed waiting-room screen.
A medical clinic explainer is a 60-90 second video built around one procedure: what it is, how it goes, what recovery looks like, what to expect. Built with the practicing doctor signing off every claim in the script before production. The format fits dermatology, dental, aesthetic, fertility, orthopedic, and any clinic where patients arrive with questions and need clear answers before they book.
Production combines real footage where appropriate (the clinic, the equipment, the doctor on camera) with AI-generated procedure scenes for moments that cannot or should not be filmed: internal medical imagery, recovery timelines, before-and-after composites. The doctor appears in 2-3 short interview cuts establishing credibility, and the rest carries the explanation. ElevenLabs voiceover fills the narration if the doctor does not want to read the full script.
I produce in Hebrew first, with English and Arabic versions available as add-ons via AI dubbing. The same video lives on the clinic page, gets sent to new patient leads via WhatsApp, and runs on the waiting-room screen for existing patients considering additional procedures. A Hebrew-market clinic page I produced for moved from position 14 to position 6 on its main keyword in 8 weeks after the video was embedded with proper VideoObject schema, with no other changes.
Doctor-signed accuracy
Every claim and every visualization signed off by the practicing doctor before production. Nothing ships without that.
Real + AI mix
Real footage where appropriate, AI fill for internal medical imagery and recovery scenes that cannot be filmed.
Multi-language ready
Hebrew primary, English and Arabic via AI dubbing — same video, multiple patient populations.
SEO-installed
Embedded with VideoObject schema for video carousel placement in Google Search.
How we produce
- 1
Procedure brief with the doctor
The practicing doctor walks me through the procedure. I ask questions until I understand it well enough to explain back.
- 2
Script + medical review
I write the script and visual plan. The doctor reviews for clinical accuracy. We iterate until both the words and the imagery are correct.
- 3
Production
Real footage of the clinic and the doctor, AI scenes for internal medical imagery, voiceover, on-screen medical terminology labels.
- 4
Sign-off + delivery + SEO install
Doctor signs off the final cut, MP4 delivered, embedded on the clinic page with VideoObject schema.
Medical clinic explainer starting price
60-90 seconds per procedure. Batch pricing for multi-procedure menus (5+ procedures) at significantly reduced per-piece rate.
Get a custom quoteOr see full price list →
FAQ
Does the doctor need to appear on camera?
Recommended but not required. A 30-second interview cut of the doctor lifts trust significantly. If the doctor prefers not to appear, ElevenLabs voiceover and a professional clinical aesthetic still work.
How do you handle medical-claim accuracy?
Every script and storyboard goes through the practicing doctor before production. Final cut also signs off with the doctor before delivery. Nothing goes out without that sign-off.
Can we update the video when the procedure changes?
Yes. Update edits run 30-50% of original cost depending on scope. Source files kept for 5+ years.
Let us produce yours
Send a brief message with what you need and we will reply within an hour during business hours.
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