Full audit of the GSC Performance report — 16 months of data, manually analyzed
The Performance report in GSC is a gold mine — but only if you know where to dig. I take the last 16 months of your data, slice it by intent, position, and device, and hand back a document with opportunities ordered by ROI. This is not an automated report — it is 8-10 hours of manual work on your dataset. ₪890 one-time.
Why this audit works
- ✓ I read every one of the 1,000 queries Google surfaces, not just the top 50 — 80% of the opportunity sits in the middle of the tail
- ✓ Intent segmentation (informational / commercial / transactional) crossed with position is the cut that produces the quick-win list
- ✓ I compare the last 16 months against the same period last year to separate seasonality from real organic decline
- ✓ Every recommendation maps to a concrete target — not "write more content" but "write X about Y because page Z sits at position 11 with 340 monthly impressions"
The Performance report in Google Search Console is the only direct pipe Google gives you to its own data — what queries brought traffic, average position, CTR, landing page. The catch: GSC caps each view at 1,000 rows, anonymizes a slice of queries for privacy, and offers no priority framework. The numbers are there, but the decisions they should drive are not.
The audit is manual work on your dataset. GSC connects to Looker Studio (or CSVs go through the API), Analytics cross-references the click-side, and the output is a matrix: each page crossed with intent, position, CTR, and 16-month trend. Three action lists fall out of the matrix — striking distance (positions 8-20 with real search volume), CTR underperformers (good position, weak click rate), and content gaps (queries you already appear on without a dedicated landing page).
The deliverable is a 25-35 page document built to guide you for 6-12 months. It does not replace ongoing SEO work — it is the foundation under every strategic call. Once the document is in your hands, the monthly "what do we work on" meeting stops being an opinion contest and becomes a pick from a numbered, value-ranked list.
Intent + position segmentation
Data sliced by search intent crossed with position — you see where you have a good position on the wrong intent, and vice versa.
Striking-distance identification
Positions 8-20 are gold — a small push returns big traffic. Every page sitting there with enough search volume gets flagged.
Seasonality vs trend analysis
A 30% May drop is not always a problem — sometimes it is seasonality. I compare YoY and flag only the real declines.
Each recommendation mapped to a target
Every recommendation tied to a page, a KPI, and a search volume. You will not get "improve your CTR" without knowing where to start and how much it is worth.
How we work
- 1
Pull 16 months of data
GSC API connected, every query, page, and device data point pulled for the full 16-month window. Day one, 2-3 hours of work.
- 2
Segment and build the matrix
Within 5-7 days each query classified by intent, crossed with position and CTR, all loaded into a Looker Studio dashboard you get access to.
- 3
Seasonality + gap analysis
YoY comparison, real declines flagged, queries with volume where you appear but have no dedicated page identified — this explains 60% of the opportunity.
- 4
Document + 60-minute handoff call
Within 14 days from start you get a 25-35 page document and a one-hour Zoom call where I walk you through the list and mark priorities.
A one-time audit that guides a full year
14 days start to delivery, includes a 60-minute Zoom handoff call.
Get a custom quoteOr see all SEO packages →
FAQ
What is striking distance?
Pages sitting at average position 8-20 in Google — second page or bottom of the first. A push of 3-5 positions returns 3-5x the traffic because CTR jumps from 1% to 5-8%. This is the category that produces the fastest ROI in the audit.
Is 16 months enough?
Yes — it is the maximum window GSC provides, and enough to see a full seasonality cycle and a real trend. Before 2022 GSC only gave 16 months and many ask whether to top it up from Analytics, but attribution differs and mixing is not recommended.
What about Discover data?
Discover is a separate GSC report with different logic — no queries, just impressions and clicks per page. If you have meaningful Discover traffic, I add a dedicated section in the audit with recommendations for titles and images that perform better there.
Let us help
Send a message describing what you need and we will reply with a quote and recommended next step within an hour during business hours.
Related
- SEO service · Search Console Google Search Console monitoring — see what is working be...
- SEO service · CTR CTR optimization — titles and meta descriptions rewritten...
- SEO service · Queries Monthly GSC query analysis — new keyword opportunities su...
- SEO service · Position Average position tracking + pushing pages from page 2 to ...
- SEO service · Coverage Coverage report cleanup — every URL classified and resolved