CTR optimization: titles and meta descriptions rewritten from real Search Console data

The Performance report in Search Console shows, for each page, how often it appeared in results, how often it was clicked and its click-through rate. That rate depends on many things: position, the type of query, what else is on the results page, and how your title and description look next to competitors. So there is no single "correct" CTR for each position.

The usual culprits behind a low click-through rate: a title too long that gets cut off, a title that does not answer what was searched, an empty meta description that leaves Google to pick a random snippet, or wording that does not tell the searcher why to click you rather than the next result. In every case the fix is rephrasing the front door, not changing the content.

I work in cycles of 10 pages so each page can be tracked on its own. Pages are chosen by high impressions against low clicks, starting with the ones that matter most to your business. The first cycle shows which style works for your audience, and the next cycles build on that. Keep in mind that Google generates the title and snippet shown in results automatically, and sometimes shows different text from what we wrote.