Reputation recovery: a combined 90-day campaign for businesses with a low rating
Your average rating dropped, and customers comparing businesses on Maps can see it. According to Google, more reviews and positive ratings can help local ranking, so a low average hurts both customer choice and prominence. No single action fixes it. I work three tracks in parallel: new reviews from all customers, replies to existing reviews, and reporting reviews that violate policy. 90 days, monthly report. ₪1,200/month for 3 months.
Why a combined campaign beats single actions
- ✓ New reviews from real customers are the only way to move an average, since genuine reviews are not deleted at the owner's request
- ✓ Professional replies to existing negative reviews show future customers that the business takes responsibility
- ✓ Reporting reviews that violate policy removes only what should not have been there in the first place
- ✓ Understanding why the rating dropped, such as a recurring service problem, keeps it from happening again
Reputation recovery is a 3-month campaign aimed at improving the average and the picture customers see on the profile, using methods that comply with Google's policies.
I do not promise a specific rating. The pace depends on how many reviews the profile already has, how many customers you serve each month and what they actually experience. On a profile with few reviews, each new review moves the average more; with hundreds of reviews it takes longer.
Three tracks run in parallel: asking every customer for a review after the service, with no screening and no incentives (gbp-reviews-acquisition); a professional reply to every existing review (gbp-reviews-response); and reporting reviews that violate policy (gbp-negative-reviews). Before anything else I look at why the rating dropped, because without fixing the cause in the business itself, no campaign holds.
Measured against a baseline
At the start I document the average, review count and recurring themes, and each month show what changed.
Root-cause analysis
Before starting we understand why the rating dropped: a recurring service issue? A staff change? Fake reviews? We deal with the cause.
Three tracks in parallel
Review requests, replies and reports at the same time, not one tactic at a time.
Transparent monthly report
Each month: reviews added, current average, reports filed and what Google decided.
How we work
- 1
Baseline and cause analysis
Read every negative review, identify recurring patterns, and understand whether the problem is service, staff or fake reviews.
- 2
Ask every customer
A process that asks every customer for a review after the service, with no screening and no incentives, within Google's policies.
- 3
Reply to every existing review
A manual reply to every existing negative review that acknowledges the issue and offers a solution.
- 4
Report policy violations
Go through the negative reviews, identify those that violate policy, and report them with an appeal where there is a basis.
Combined 90-day reputation recovery campaign
3-month campaign: includes review requests, replies and reports. At the end we review the results together and decide whether and how to continue.
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FAQ
How long until the rating actually improves?
There is no guaranteed timeline. On a profile with few reviews each new review moves the average faster; with hundreds it takes longer. The pace also depends on your customer volume and the experience they get. The monthly report shows exactly where you stand.
Can all the existing reviews be deleted?
No. Google does not delete reviews at the owner's request and asks owners not to report a review just because they dislike it. Only reviews that violate policy can be reported for removal. The rest stay, and the way to deal with them is good replies and new reviews from real customers.
What about a wave of fake reviews?
When a wave of reviews arrives that is not based on real experience, I document the pattern, report each review individually and contact Google support with the documentation. Removal is Google's decision, which is why clear documentation matters.
Let us help
Send a message describing what you need and we will reply with a quote and recommended next step within an hour during business hours.
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