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Citations

NAP citation audit and cleanup across directories

Your address on the Google profile is 12 Herzl Street. On Zap it still says 5 Herzl — where you were 3 years ago. On Yellow Pages there is a duplicate listing you did not know existed. Google checks and gets a "not sure this is the same business" signal — and that hits Local Pack ranking. I scan 30 Israeli directories, unify everything, and remove duplicates. ₪780 one-time + ₪280/quarter.

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NAP citation audit and cleanup across directories - Shivuknet
Why this works

Why NAP consistency is critical for local ranking

A citation is any mention of your business in a directory: name, address, phone (NAP). Google scans every one and compares. When every source agrees, trust runs high. When inconsistencies appear, Google starts doubting the data — and that doubt feeds straight into Local Pack ranking and AI Overviews exposure.

The trap is auto-creation. Most directories build listings automatically from old data sources. A Yelp listing might carry your address from three years ago. A Yellow Pages listing might show a phone number you stopped using. You never knew either listing existed until Google started reading conflicting signals.

The audit runs as one comprehensive pass. 30 directories scanned, every inconsistency captured in a table, every listing fixed, every duplicate removed where directory rules permit. Quarterly rechecks catch new listings that pop up between audits — directories never stop generating new entries from outdated data.

Manual scan, not just automated tools

Tools like Moz Local miss Israeli directories. I manually check the directories that matter locally — Zap, Yellow Pages, B144, and more.

Transparent table report

You get a Google Sheet with every inconsistency I found, the fix applied, and a link to the listing. Full transparency.

Duplicate handling

Duplicates are the hard problem — sometimes you cannot delete an old listing. I have a structured process per directory including support contact for complex cases.

Light-touch quarterly monitoring

Many providers charge heavy monthly fees. I do a short quarterly check-in at ₪280 — enough to catch drift before it hurts ranking.

Process

How we work

  1. 1

    Initial scan

    I scan 30 top Israeli directories and document every listing I found — including ones you did not know existed.

  2. 2

    Inconsistency mapping

    I build a comparison table of NAP across every directory vs the official NAP on GBP, marking every deviation.

  3. 3

    Fix and unify

    I enter each directory manually and fix — address, hours, phone, URL. For duplicates I open merge tickets.

  4. 4

    Quarterly monitoring

    Once a quarter I repeat the scan, check no new listings appeared with old data, and fix what needs fixing.

Pricing

Citations audit and cleanup, one-time + quarterly monitoring

₪780 one-time + ₪280/quarter

Full audit covers 30-directory scan, correction, and a transparent table. Quarterly monitoring optional.

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Common questions

FAQ

Which directories matter in Israel?

Critical — GBP, Facebook, Apple Maps, Bing Places, Waze. Important — Zap, Yellow Pages, B144, Resto (if restaurant), Booking (if hospitality). I cover 30 including niche-specific ones per sector.

What about an old listing you cannot delete?

Many directories do not allow direct deletion. The fix — Yelp and Yellow Pages have a "claim + edit" process that transfers ownership to you, then you can update or request a merge. I handle this on your behalf.

Should I use Moz Local or BrightLocal?

In the US they are excellent; in Israel less so — they mainly cover Anglosphere directories and miss Zap, Yellow Pages, and B144. That is why my audit is manual — a mix of automated tools for international coverage plus manual scanning of Israeli directories.

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Let us help

Send a message describing what you need and we will reply with a quote and recommended next step within an hour during business hours.

WhatsApp +972-54-238-3789 support@shivuknet.co.il
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