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Citations

NAP citation audit and cleanup across directories

Your address on the Google profile is 12 Herzl Street. On Zap it still says 5 Herzl, where you were 3 years ago. On Yellow Pages there is a duplicate listing you did not know existed. A customer who finds one of those drives to the wrong address or calls a dead number. I scan 30 Israeli directories, unify everything, and remove duplicates. ₪780 one-time + ₪280/quarter.

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NAP citation audit and cleanup across directories - Shivuknet
Why this works

Why consistent details across directories matter

A citation is any mention of your business in a directory: name, address, phone (NAP). Customers find you through those directories too, and when the details contradict your Google profile, they do not know what to believe. Google recommends keeping business information accurate and current, and consistent details across the web are part of that picture.

The trap is auto-creation. Many directories build listings automatically from old data. A listing might carry your address from three years ago, another a phone number you stopped using. You may not know either listing exists.

The audit runs as one comprehensive pass: 30 directories scanned, every inconsistency captured in a table, every listing fixed, and duplicates removed or merged where the directory allows. Quarterly rechecks catch new listings that appear between audits.

Manual scan, not just automated tools

Tools like Moz Local miss Israeli directories. I manually check the directories that matter locally: Zap, Yellow Pages, B144, and more.

Transparent table report

A Google Sheet with every inconsistency found, the fix applied, and a link to the listing.

Duplicate handling

Sometimes an old listing cannot simply be deleted. I follow each directory's process, including support contact for complex cases.

Light-touch quarterly monitoring

A short quarterly check at ₪280, enough to catch drift before it confuses customers.

Process

How we work

  1. 1

    Initial scan

    I scan 30 top Israeli directories and document every listing found, including ones you did not know existed.

  2. 2

    Inconsistency mapping

    A comparison table of NAP across every directory against the official details on the profile, with every deviation marked.

  3. 3

    Fix and unify

    I fix each directory manually: address, hours, phone, URL. For duplicates I open merge or removal requests.

  4. 4

    Quarterly monitoring

    Once a quarter I repeat the scan, check no new listings appeared with old data, and fix what needs fixing.

Pricing

Citations audit and cleanup, one-time + quarterly monitoring

₪780 one-time + ₪280/quarter

Full audit covers a 30-directory scan, correction, and a transparent table. Quarterly monitoring optional.

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Common questions

FAQ

Which directories matter in Israel?

Critical: GBP, Facebook, Apple Maps, Bing Places, Waze. Important: Zap, Yellow Pages, B144, Resto (for restaurants), Booking (for hospitality). I cover 30, including niche ones per sector.

What about an old listing you cannot delete?

Many directories do not allow direct deletion. Often there is a claim-and-edit process that transfers the listing to you, after which you can update it or request a merge. I handle this on your behalf.

Should I use Moz Local or BrightLocal?

In the US they are excellent; in Israel less so, since they mainly cover English-language directories and miss Zap, Yellow Pages and B144. That is why my audit combines automated tools for international coverage with manual scanning of Israeli directories.

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Let us help

Send a message describing what you need and we will reply with a quote and recommended next step within an hour during business hours.

WhatsApp +972-54-238-3789 support@shivuknet.co.il
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