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Business info optimization: consistent NAP across GBP, site, and directories

Your Google profile shows one address, the website an old one, and Facebook opening hours that changed long ago. A customer who sees conflicting details does not know what to believe, and Google explicitly recommends keeping profile information complete, accurate and current. I unify the details on the profile, the site, social pages and the 5-7 main business directories. ₪699 one-time.

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Business info optimization: consistent NAP across GBP, site, and directories - Shivuknet
Why this works

Why accurate, consistent business details matter

Name, address and phone (NAP) are the foundation of your business's digital identity. Google recommends keeping profile information complete, accurate and current, and when the profile, the site and social pages contradict each other, both customers and Google struggle to know what is right.

The audit checks every place your details appear, unifies the format across phone, address, and name, and syncs every system to the same master record. Precise hours go in at the same time, including special holiday hours, because customers who arrive at a closed door leave 1-star reviews.

The process follows Google's official guidelines for business names. No marketing add-ons, no keyword stuffing, only the name that appears on the physical sign or in licensing documents. Keywords go in the description, the categories, and the services list, not the name.

Identical NAP everywhere you control

I sync between GBP, your site, Facebook, and every existing listing. Same phone format, same address, same name.

Business name per Google policy

Cleans up marketing add-ons that risk suspension and leaves only the official name, while still using the description and categories for the terms you need.

Full hours for the entire year

Regular hours configured, special hours for Jewish and international holidays, temporary hours for vacations. Customers will not arrive at a closed door.

Directory inconsistency fixes

Find incorrect details on Israeli business directories such as Zap and B144, and request corrections.

Process

How we work

  1. 1

    Current NAP diagnosis

    Scan every place the business appears (GBP, site, Facebook, directories) and surface inconsistencies.

  2. 2

    Pick a unified format

    Set one master format for phone, address, and business name, per Google guidelines and your official documents.

  3. 3

    Edit and sync

    Update the details across GBP, the site, and Facebook. Configure regular hours and special hours for holidays.

  4. 4

    Verify and follow up

    Confirm Google accepted the changes, check the details display correctly in search, and hand you a master NAP document for future use.

Pricing

Business info optimization: accurate, unified NAP

₪699 one-time

Includes NAP diagnosis across every directory, sync between GBP / site / Facebook, full hours configuration, and a master document for future use.

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Common questions

FAQ

Can I add keywords to my business name?

No. Google's guidelines require the business name as it appears on your signage and stationery, without keyword add-ons. Adding "Digital Marketing | Leading Company" to the official name can trigger a suspension. I use keywords in the description, categories, and services, not the name.

What about variable hours?

If hours vary day to day, you can configure different hours for each weekday. For holidays, vacations, and one-off events there are special hours that apply on the correct date. I configure the Jewish and international holidays for the upcoming year.

Is a virtual address acceptable?

A service-area business that travels to clients should hide its address, so no customer-facing address is needed. A storefront must have a real location that customers visit. Under Google's guidelines, a virtual office or rented mailing address where the business does not actually operate is not eligible for a Business Profile.

Ready to begin

Let us help

Send a message describing what you need and we will reply with a quote and recommended next step within an hour during business hours.

WhatsApp +972-54-238-3789 support@shivuknet.co.il
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