Business info optimization — consistent NAP across GBP, site, and directories
The phone on your GBP says 050-1234567. The site says 050-123-4567. Facebook says +972501234567. Google scans all three, decides it is not sure this is the same business, and pushes you down in the Local Pack. I unify one format across the three platforms plus the 5-7 main directories that contradict. ₪380 one-time.
Why consistent NAP changes your ranking
- ✓ Google compares NAP across GBP, your site, and dozens of citation directories — inconsistency = less trust
- ✓ A different phone format (050-1234567 vs +972501234567) gets counted as two different entities
- ✓ A business name with keyword stuffing (that does not match your sign) is a policy violation that can trigger suspension
- ✓ Outdated holiday hours = ranking drop after customers complain about a "closed" listing
NAP — Name, Address, Phone — is the foundation of your business's digital identity in Google's eyes. When the details disagree across GBP, your site, and your social pages, Google's algorithm reads it as something unclear and drops the Local Pack ranking accordingly.
The audit checks every place your details appear, unifies the format across phone, address, and name, and syncs every system to the same master record. Precise hours go in at the same time, including special holiday hours — customers who arrive at a "closed" door leave 1-star reviews, and those reviews stick.
The process follows Google's official guidelines for business name edits. No marketing add-ons, no artificial keyword stuffing — only the name that appears on the physical sign or in licensing documents. Keywords go in the description, the categories, and the services list, not the name.
100% identical NAP everywhere
I sync between GBP, your site, Facebook, and every existing citation. Same phone format, same address, same name — no "period instead of a comma".
Business name per Google policy
Cleans up marketing add-ons that risk suspension, leaves only the official name — while still using description and categories for every keyword you need.
Full hours for the entire year
Regular hours configured, special hours for Jewish and international holidays, temporary hours for vacations. Customers will not arrive at a closed door.
Citation directory inconsistency fix
Find incorrect NAP on directories like Bizapedia, Yelp, and WhitePages, and request corrections — essential for a citations audit.
How we work
- 1
Current NAP diagnosis
Scan every place the business appears — GBP, site, Facebook, citation directories — and surface inconsistencies.
- 2
Pick a unified format
Set one master format for phone, address, and business name — per Google guidelines and your official documents.
- 3
Edit and sync
Update the details across GBP, the site, and Facebook. Configure regular hours and special hours for holidays.
- 4
Verify and follow up
Confirm Google received the changes, check the details display correctly in search, and hand you a master NAP document for future use.
Business info optimization — NAP unified across 100% of locations
Includes NAP diagnosis across every directory, sync between GBP / site / Facebook, full hours configuration, and a master document for future use.
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FAQ
Can I add keywords to my business name?
No. Google policy forbids keyword add-ons that do not appear on the physical sign or in licensing documents. Adding "Digital Marketing | Leading Company" to the official name can trigger a suspension. I use keywords in the description, categories, and services — not the name.
What about variable hours?
If hours vary day to day, you can configure different hours for each weekday. For holidays, vacations, and one-off events there are "special hours" that auto-activate on the correct date. I configure every Jewish and international holiday for the upcoming year.
Is a virtual address acceptable?
It depends on the business model. A service area business that travels to clients can hide the address entirely — no physical address required. A storefront must show a physical address with real signage. P.O. Boxes and Regus-style shared addresses trigger suspension when Google identifies them as non-unique to your business.
Let us help
Send a message describing what you need and we will reply with a quote and recommended next step within an hour during business hours.
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