GBP attributes: accessibility, identity, and service details
A customer checks your profile for Wi-Fi, parking or a wheelchair-accessible entrance and finds no answer, because the attribute was never marked. Most owners do not know this screen exists. I walk through every attribute available for your category, ask what is true, and mark only what you can stand behind. ₪240 one-time.
Why attributes are a small detail worth getting right
- ✓ Attributes such as accessibility, Wi-Fi or parking appear on the profile and help customers decide whether the business suits them
- ✓ Google explicitly recommends completing attributes such as parking or Wi-Fi as part of complete, accurate information
- ✓ Identity attributes (such as women-owned) are available only in some countries and categories, and appear on the profile where available
- ✓ Many businesses leave attributes empty, so a customer looking for that information does not find it
GBP attributes fall into three groups. Accessibility (wheelchair entrance, accessible parking, accessible restrooms). Identity (for example women-owned, where available). Service (free Wi-Fi, parking, reservations). The available list changes by category and by country.
The problem is awareness. Many owners do not know the attribute screen exists, and the fields stay empty. A customer checking whether there is parking or an accessible entrance finds no answer, even when the answer is yes.
The setup walks through every attribute available for your category, checks which ones genuinely apply, and marks only those. Some attributes are also updated based on customer answers, so what is marked needs to match reality.
Map every attribute for the category
Walk through every attribute Google offers for your primary category and pick the ones that apply.
Accurate accessibility marking
Guidance on which accessibility attributes to mark based on actual conditions, without exaggerating or downplaying.
Identity attributes where available
If identity attributes are available in your category and country, we decide together whether and how to mark them.
Service attributes
Wi-Fi, parking, reservations, pickup: the practical details customers check before they come.
How we work
- 1
Map available attributes
Check which attributes Google offers for your primary and secondary categories.
- 2
Verify the real situation
Walk you through 15-20 questions on accessibility, business identity, and actual services, and document what can be honestly marked.
- 3
Precise marking in GBP
Mark the relevant attributes in all three groups per the verified data.
- 4
Public-facing verification
Confirm the attributes appear correctly on the public profile in search and on Maps.
Complete, accurate attributes on your profile
Includes mapping every attribute for the category, real-situation verification, precise marking, and confirmation on the public profile.
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FAQ
Do I have to mark every attribute?
No, only what is true. Marking attributes you cannot deliver leads to disappointed customers and negative reviews ("their listing said wheelchair accessible, it is not"), and users can suggest corrections. If you are unsure about accessibility, check rather than guess.
Should I use identity attributes?
Where they are available in your country and category, it is your decision. Most Israeli businesses benefit more from service attributes such as Wi-Fi, parking, accessibility and reservations, since that is what customers check before they come.
How often do attributes update?
Google adds and changes attributes from time to time. Ongoing GBP management includes an attribute check in each cycle. For a one-time setup, it is worth revisiting attributes once a year.
Let us help
Send a message describing what you need and we will reply with a quote and recommended next step within an hour during business hours.
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