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GBP attributes — accessibility, identity, and service signals

Someone filters Maps for "restaurants with free Wi-Fi" and you have Wi-Fi — but you do not appear, because you never marked the attribute. Most owners do not know this screen exists. I walk through every available attribute for your category (can be 30-80), ask what is real, and mark only what you can stand behind. ₪240 one-time.

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GBP attributes — accessibility, identity, and service signals - Shivuknet
Why this works

Why attributes are the hidden Local Pack signal

GBP attributes split into three groups. Accessibility (wheelchair entrance, accessible parking, accessible restrooms). Identity (women-owned business, LGBTQ+ friendly, veteran-owned). Service (free Wi-Fi, parking, reservation option). These are the signals Google reads when filtering Maps results and answering AI Overviews queries.

The problem is awareness. Most business owners do not know the attribute screen exists, and the fields stay empty. So when a user filters Maps for "restaurants with free Wi-Fi", your restaurant does not show up — even though you have Wi-Fi — because nobody ever marked the attribute.

The setup walks through every attribute available for your category (the menu shifts dramatically between categories — a restaurant has different options than a dentist), checks which ones genuinely apply, and marks them precisely. Identity attributes also get a discussion of implications: they show up as a visual badge in Maps and decide whether the business appears in identity-based searches.

Map every attribute for the category

Walk through every attribute Google offers for your primary category (can be 30-80 depending on the category) and pick the relevant ones.

Accurate accessibility marking

Guidance on which accessibility attributes to mark based on actual conditions — without exaggerating ("fully accessible") or downplaying.

Identity attributes with visual badge

Women-owned, LGBTQ+ friendly, veteran-owned, Asian-owned — these get a special badge in Maps that lifts CTR by 15-30%.

Service attributes for Maps filtering

Wi-Fi, parking, reservations, drive-through — the signals that make your business appear in customized Maps filters.

Process

How we work

  1. 1

    Map available attributes

    Check which attributes Google offers for your primary and secondary categories — the list varies dramatically between categories.

  2. 2

    Verify the real situation

    Walk you through 15-20 questions on accessibility, business identity, and actual services — document what can be honestly marked.

  3. 3

    Precise marking in GBP

    Mark the relevant attributes in all three groups — accessibility, identity, service — per the verified data.

  4. 4

    Public-facing verification

    Confirm the attributes appear on the public profile, in Maps filters, and in relevant identity-based searches.

Pricing

Full attributes — the signal most of your competitors are skipping

₪240 one-time

Includes mapping every attribute for the category, real-situation verification, precise marking, and confirmation in Maps filters.

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Common questions

FAQ

Do I have to mark every attribute?

No — only what is true. Marking attributes you cannot deliver creates negative reviews ("their listing said wheelchair accessible — it is not") and can trigger removal. The right way: mark generously but honestly. If you are unsure on accessibility, ask a customer in a wheelchair, do not guess.

Do identity attributes hurt business?

On the contrary — they help. Women-owned, LGBTQ+ friendly, veteran-owned attract customers who specifically seek out those businesses, and the visual badge in Maps lifts CTR 15-30%. They do not "filter out" customers — non-identity-searchers see the business with no change.

How often do attributes update?

Google adds new attributes every few months. Ongoing GBP management contracts get an attribute refresh as part of each cycle. For a one-time setup, plan to revisit attributes annually — the available list changes enough that a year-old marking is rarely current.

Ready to begin

Let us help

Send a message describing what you need and we will reply with a quote and recommended next step within an hour during business hours.

WhatsApp +972-54-238-3789 support@shivuknet.co.il
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