Funny animation that actually gets shared (and remembered)
Most marketing video is forgettable because it is trying too hard to be serious. Humour, done right, gets shared and remembered in a way corporate content rarely does. Done wrong, it is the most painful kind of marketing there is.
Why humour outperforms the serious-suit version
- ✓ People share things that make them laugh; they rarely share a corporate spot.
- ✓ Recall stays high for weeks, not hours — the joke is the hook viewers replay in their head.
- ✓ Stands out instantly in categories where every competitor is producing identical serious-suit content.
- ✓ Works especially well in B2B categories that have been told they have to be "professional" — insurance, accounting, legal, tax.
Humour in marketing is hard to do right and brutal when done wrong. The line between "this is genuinely funny" and "this is a 45-year-old marketing manager doing TikTok" is thin, and most agencies cannot find it. 23 years in marketing and 12 years producing video gives me a sense for what works on Israeli audiences — and what does not.
Humour works best in categories that are bored to death of themselves. Insurance, accounting, law firms, B2B SaaS, tax software — every competitor is producing the same neutral corporate spot. Walking in with a funny piece makes you instantly memorable and instantly shareable.
I write the script with both the joke and the message in mind. The funny part is the wrapper. The message is the substance. Bad humour marketing is funny without a point — the viewer remembers the joke and forgets the brand. Good humour marketing leaves the viewer with one clear takeaway and one warm feeling about the company. That is the version I write.
Israeli humour sensibility
Dry, self-deprecating, situational. What actually works on local audiences — not transplanted American corporate humour.
Funny in service of the message
The joke is the hook; the brand takeaway is the payoff. Both go on the page, not just one.
Calibrated to the brand
Some brands can go edgy. Some need warm, family-safe humour. I calibrate carefully — the wrong tone is worse than no humour at all.
Built for sharing
A memorable closing line, social-friendly aspect ratios, captions baked in. Designed to live in someone's Instagram Story screenshot.
How we produce
- 1
Humour calibration call
How edgy can you be? What is off-limits in your category? What past humour has worked or flopped? I map the safe zone with you before I write a single joke.
- 2
3-5 angles, you pick the strongest
I write 3-5 different humour angles on the same brand message. You pick the 1-2 strongest. Comedy needs options — the first idea is rarely the best.
- 3
Production
Animation, voice acting (real comedic talent, not a generic narrator), sound design timed to the joke beats.
- 4
Soft launch + tweak
For higher-risk pieces I test with a small audience first — 200-500 people, 48 hours. If something does not land, I tweak before the full launch.
A real project we shipped
Sample video is in Hebrew - the production technique and quality are identical for English-language work.
Humorous animation pricing
30-60 seconds, before VAT. A/B variants are quoted as an add-on (comedy benefits more from variant testing than most formats).
Get a custom quoteOr see full price list →
FAQ
What if the humour does not land?
For higher-risk pieces I do a soft launch — 200-500 people, 48 hours — before going full campaign. If something is flat, I tweak. Comedy is iterative; the first cut is rarely the best one.
Can humour work for B2B?
Especially for B2B. Insurance, accounting, tax software, legal — every competitor in those categories is producing the same serious-suit content. Funny is a shortcut to memorable.
What kind of humour works in Israel?
Dry, self-deprecating, situational. Israeli audiences read transplanted American corporate humour as fake. The local register is much closer to deadpan than to high-energy.
Do you write the humour, or do we?
I write. You can bring rough ideas — I will riff on them — but I write 3-5 angles and you pick the strongest. Comedy needs options to find the winner.
Let us produce yours
Send a brief message with what you need and we will reply within an hour during business hours.
Related animation types
- Animation type · Marketing campaign One video, six channels, twelve months of reuse From ₪1,400 →
- Animation type · Facebook ads Three seconds in the feed decide if the campaign lives or dies From ₪1,200 →
- Animation type · YouTube ads YouTube ads that win the first 5 seconds and hold the next 25 From ₪1,500/month + media budget →
- Animation type · Explainer 60 seconds that does the job a full page of copy could not From ₪1,500 →