Same speaker. New background. No reshoot.
You already shot the talking-head video, and the background looks like a 2015 home office. Instead of reshooting, I replace the background in Runway with a real studio, branded set, or generated environment. The speaker stays, the world changes.
Why background replacement saves a reshoot
- ✓ A full reshoot day costs 5-10x what a background swap costs.
- ✓ Lets the same content be reused for a different campaign with a different feel.
- ✓ Updates older library content without losing the speaker or the script.
- ✓ Removes the visible "shot in a living room" tell that hurts B2B credibility.
Background replacement uses AI segmentation and generative video to swap the background of an existing video without reshooting. I run the source through Runway, which separates the speaker from the original background, then drop in a new environment: a real photographed studio, a branded set, or a fully generated location. The speaker, the audio, and the script stay exactly as they were. Only the world behind them changes.
The format fits founders who recorded in a home office, internal training videos that need to look like the brand updated, talking-head ads where the visible background contradicts the brand position. Typical use case: a SaaS founder records a launch video in a spare room, then I move them into a clean Tel Aviv tech office or a generated minimalist set so the video reads as an established company instead of an early-stage one.
Delivery is fast. I need the source file, ideally the highest-resolution version, and a rough brief on the new background. Replacement runs 2-4 business days for a single video. If you have a library of older content that needs the same brand refresh, batch pricing applies — the brand-language work is reused across the set.
Same speaker, new world
The speaker stays exactly as they were. Only the background changes.
Generated or real backgrounds
Choose between a real photographed studio, a branded set, or a fully AI-generated environment.
Library refresh
Refresh 10-20 older videos with the same new brand look at a reduced per-piece rate.
2-4 day turnaround
Single video swaps ship in 2-4 business days. No reshoot, no studio booking.
How we produce
- 1
Source audit
I check the source video for resolution, motion, and lighting. Some sources need a touch-up before swap.
- 2
Background brief
We pick the new environment — real studio, branded set, or AI-generated. Two reference images for sign-off.
- 3
Replacement in Runway
Speaker segmentation, background swap, lighting match, edge refinement so the result reads as one shot.
- 4
Color match + delivery
Color-graded so the speaker sits naturally in the new world. Delivered in the original resolution.
Background replacement starting price
Per single video up to 90 seconds. Library of 10+ videos at reduced per-piece rate. Quote after a short source audit.
Get a custom quoteOr see full price list →
FAQ
Will the result look photoreal?
For a static speaker in clean lighting, yes — the swap is invisible. For a speaker who walks around or has complex hand motion, the result is still strong but takes additional refinement passes.
Can the new background be branded?
Yes. I can add a logo, a brand mural, a product display, or any visual you want in the new environment.
What if my source video is low resolution?
I run it through an upscale pass first. Final delivery resolution depends on the source — usually 1080p or 4K.
Let us produce yours
Send a brief message with what you need and we will reply within an hour during business hours.
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