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Insights

GBP Insights and Performance monitoring

The GBP Performance report shows exactly how many people clicked "Call", how many asked for directions, and which queries surfaced your profile — 16 months back. Most owners open it once, see graphs that mean nothing, and close it. I send a monthly report in plain language with 2-3 concrete actions and a 30-minute call to walk through them. ₪320/month.

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GBP Insights and Performance monitoring - Shivuknet
Why this works

Why Insights monitoring changes the picture

The GBP Performance report shows exactly what is happening on the profile — who saw it, which queries pulled them in, and how many of those visitors called, asked for directions, or clicked through to the site. It is the most important report a local business has access to.

The problem is presentation. The report sits buried inside GBP's management UI, the numbers come with zero context, and the critical split between Direct searches (people who typed your business name) and Discovery searches (people who found you through a category query) gets no explanation. Most owners open it once, fail to make sense of it, and never come back.

The monthly service reframes it. A structured report lands each month with plain-language explanation of what happened, the trends behind the numbers, and 2-3 focused optimization actions for the next 30 days. You stop guessing what the profile is doing.

Monthly report, not a generic PDF

I send a written report with human explanations — not the auto-output of a Looker Studio dashboard nobody can read.

Direct vs Discovery split

You see how many customers arrived because they already knew you, and how many discovered you through a category search — two entirely different stories.

Top queries analyzed

I surface the top 10-20 traffic-driving queries, including new ones that grew this month.

Actions, not just numbers

Every report includes 2-3 specific recommended actions for the next month — not "numbers went up" but "do this now".

Process

How we work

  1. 1

    Connection and baseline

    I get GBP access, document current metrics, and set a month-zero baseline for future comparisons.

  2. 2

    Monthly data pull

    At the start of every month I pull GBP Performance data and cross-reference with GA4 to see post-click behavior on the site.

  3. 3

    Analysis and trends

    I compare month-over-month and against the same month last year, identify anomalies (spikes or drops), and look for the cause.

  4. 4

    Report + monthly call

    I send a written report and hold a 30-minute call to walk through the findings and lock in next-month actions.

Pricing

Monthly GBP Insights monitoring

₪320/month

Includes monthly report + 30-minute call + 2-3 action recommendations. No commitment.

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Common questions

FAQ

Direct vs Discovery searches — what is the difference?

Direct searches = people who searched for your business name directly (they already know you). Discovery searches = people who searched a category or service and found you (new customers). Discovery is the more important metric for growth.

Does GBP Insights connect to GA4?

The report itself does not, but I cross-reference manually — take website clicks from GBP and check in GA4 what happened after the click (time on site, conversion, destination). That gives the full picture.

How far back is data available?

GBP Performance only shows 6 months in the UI. So I save every month's data in a separate sheet from month one — meaning you have years of history, not half a year.

Ready to begin

Let us help

Send a message describing what you need and we will reply with a quote and recommended next step within an hour during business hours.

WhatsApp +972-54-238-3789 support@shivuknet.co.il
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