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Social short-form · Vertical commerce video

The Reels-shaped product video that converts a swipe into a checkout

Stories and Reels are now real sales channels. I produce 15-30 second vertical product videos with a clear offer, on-screen pricing, and a CTA that survives muted playback. Built for Instagram Shopping, TikTok Shop, and Facebook commerce.

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The Reels-shaped product video that converts a swipe into a checkout - Shivuknet
Why this works

Vertical commerce video earns the social-shopping click

Vertical commerce video is a 15-30 second 9:16 product video built specifically for social commerce: Instagram Shopping, TikTok Shop, Facebook commerce, Pinterest. Different from a feed ad. The goal is not awareness, it is a click-through to the buy page. So the structure is tight: product visible in the first second, price visible on-screen within 3 seconds, CTA repeated three times across the cut.

I produce the video using a mix of your real product photography and AI-generated context shots: the product in use, the product in context, the product against a clean studio background. Pika 2 and Runway handle the context generation. Where the product needs to look photoreal at a specific angle, Seedance 2.0 does the lift. Burned-in captions survive Meta's caption stripping and read clearly in muted feed playback.

Each video ships in three cuts: 30 seconds for Reels and Stories, 15 seconds for ads, and 9 seconds for retargeting. Same product, same message, three lengths. If you sell a catalog of 8-15 products, batch pricing kicks in. The brand language is built once and reused across the catalog, dropping the per-product cost meaningfully.

Built for social commerce

Optimized for Instagram Shopping, TikTok Shop, Facebook commerce, and Pinterest — not a generic ad.

Mix of real + AI context

Your real product photography plus AI-generated context shots showing the product in use.

Three duration cuts

30s for organic feed, 15s for ads, 9s for retargeting. One production, three placements.

Catalog batch pricing

If you sell 8+ products, brand language is built once and reused — per-product cost drops sharply.

Process

How we produce

  1. 1

    Product brief

    You send product photography, pricing, and the campaign offer. I identify what needs to read in the first second.

  2. 2

    Storyboard + context shots

    15-20 frame storyboard, with AI context shots generated for "product in use" moments.

  3. 3

    Production

    Real product footage + AI context, captions burned in, on-screen pricing, three duration cuts rendered.

  4. 4

    Delivery + commerce wiring

    MP4 files ready to upload to Instagram Shopping / TikTok Shop / Pinterest. If you want, I help wire the product tag overlay.

Pricing

Vertical commerce video starting price

₪1,200

Per product, with three duration cuts. Catalog batch of 8+ products at significantly reduced per-product rate.

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Common questions

FAQ

Do I need professional product photography?

Mid-quality photography works. If you only have phone shots, I can upscale and enhance them — but real product photography always produces a better result.

Can the same video run as a regular Reels post?

Yes. The 30-second cut works both as organic Reels content and as a paid commerce video. The 15s and 9s cuts are tuned specifically for paid placement.

How long does the catalog batch take?

For 8-15 products, expect 18-25 working days. Brand language and storyboard template lock in the first week; product videos render in parallel after that.

Ready to begin

Let us produce yours

Send a brief message with what you need and we will reply within an hour during business hours.

WhatsApp +972-54-238-3789 support@shivuknet.co.il
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