User-generated-content video — without finding actual users

UGC-style video production creates content that looks and feels like a real user filmed it on their phone: handheld camera shake, casual lighting, conversational tone, the kind of imperfect framing that says "this is a real person". But it is produced from a HeyGen avatar trained to read as a real user, with a script written in the voice of a real customer in your category. The viewer responds the same way they respond to actual UGC, because every cue says authentic.

I produce in HeyGen with avatars chosen specifically for the "real user" look, not the polished presenter look. The script is written in the voice of an actual customer ("I had been struggling with X for months, then I tried Y, and within two weeks..."). Lighting and camera are styled to read as iPhone-shot. Background is a kitchen, a car, a bedroom — not a studio. The whole production reads as a real user testimonial, because every visual and verbal cue points there.

Delivery: typically a batch of 5-10 UGC-style videos at 15-30 seconds each. Different avatars, different script angles, all hitting the same offer. The batch is built for A/B testing: run 5 in parallel, identify the winners after 7-14 days, scale the winners. Cost per video drops sharply at batch volume because the offer brief, brand language, and script template are reused across the set.