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Corporate · CEO message

A CEO message the team actually finishes — not skims

A CEO email about a big organizational change: open rate 38%, completion rate lower. A 90-second CEO message video with a HeyGen avatar of the CEO (or the real CEO if available), animated key points, and a clear close is watched to the end, understood, with no follow-up Slack thread of "wait, what did he mean?".

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A CEO message the team actually finishes — not skims - Shivuknet
Why this works

When the team needs to hear from the CEO — and the calendar will not allow it

A CEO message video is a 60-120 second internal video where the CEO addresses the team directly. Used for major announcements (strategy shift, restructuring, M&A, new fiscal year priorities), crisis communication, big customer wins, and any moment where the team needs to hear directly from the top. The format works either as a real shoot of the CEO or (when the calendar does not allow it) as a HeyGen avatar of the CEO trained on their face and voice. Same message, no shoot day required.

I work with HeyGen for the avatar option, ElevenLabs for voice cloning if the CEO's actual voice is needed, and After Effects for animated key-point highlights that reinforce the message. The script is co-written with the CEO or with the chief of staff in 30-45 minutes. When time-sensitive, the full production turns around in 24-48 hours: far faster than scheduling a real shoot, getting wardrobe, and waiting on edit.

Delivery: MP4 ready for the internal email, Slack post, all-hands meeting video, or intranet portal. Captions included so it reads in mute (for employees who watch at their desk without headphones). For ongoing CEO communications, I set up a monthly subscription where the avatar and voice are pre-built and each new message ships in 2-3 days.

Avatar or real CEO

Real shoot when the calendar allows it, HeyGen avatar when it does not. Same end product either way.

Fast turnaround

24-48 hours for urgent messages. Far faster than scheduling a real shoot.

Animated key points

Critical numbers, dates, or commitments highlighted on screen — reinforces what the CEO is saying.

Internal-channel ready

MP4 sized for email, Slack, all-hands, and intranet. Captions included for muted viewing.

Process

How we produce

  1. 1

    Script + key points

    Co-write the script with the CEO or chief of staff in 30-45 minutes. Identify the key points that need on-screen reinforcement.

  2. 2

    Avatar build (if needed)

    If using avatar, build it from photos and a voice clip of the CEO. Once built, future videos reuse it.

  3. 3

    Production

    Avatar or real footage assembled, animated key points overlaid, voiceover synced, captions burned in.

  4. 4

    Delivery

    MP4 ready for the internal channels. For urgent messages, delivered within 24-48 hours.

Pricing

CEO message video starting price

₪1,800

Per message. Monthly subscription (4 messages/month with pre-built avatar) at significantly reduced per-message rate.

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Common questions

FAQ

Will the team know it is an avatar?

For high-quality HeyGen avatars with cloned voice, most employees will not realize. For full transparency, some organizations include a small on-screen disclaimer — your choice.

Can the CEO record once and reuse the avatar forever?

Yes. One initial recording session (15-30 minutes of voice + photos) builds the avatar. After that, new messages render from script in 24-48 hours.

Does this fit for an external announcement, not just internal?

Yes. The same format works for customer communications, investor updates, and PR statements. For external use I usually recommend real CEO footage rather than avatar, for credibility.

Ready to begin

Let us produce yours

Send a brief message with what you need and we will reply within an hour during business hours.

WhatsApp +972-54-238-3789 support@shivuknet.co.il
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