YouTube Ads that buy attention, not vanity views.
Most YouTube ad campaigns burn budget on viewers who skip in 5 seconds. We build campaigns that target people who actually want what you sell - tight audience targeting, story-driven creative, and weekly optimization based on conversions, not impressions.
YouTube ads work - if you stop chasing views.
YouTube has the best targeting on the open web. Custom intent audiences let you show ads to people who Googled your category in the last 7 days. Lookalikes built from your CRM put your ad in front of people who match your best customers. In-market segments target people the algorithm knows are actively shopping.
Most agencies still optimize YouTube campaigns for view-rate or impressions - vanity metrics that look good in reports but do not move revenue. We optimize for cost-per-conversion. If a campaign is not bringing in leads or sales after 4-8 weeks of testing, we kill it and try a different angle.
We work with Israeli businesses targeting both Hebrew and English markets. The same campaign structure works for both, with localized creative and audience targeting.
Pick what fits.
₪1,500/month covers campaign management and 2 new ad videos every month. The media budget is separate, paid to Google, and you control it. NIS excluding VAT.
Monthly management
₪1,500 per month + media budget
Campaign management plus production of 2 new ad videos every month. The media budget is separate and stays under your control.
- ✓2 new ad videos produced every month
- ✓Campaign setup + targeting
- ✓Version testing: the new videos run against each other
- ✓Ongoing management: weekly bidding and optimization
- ✓Conversion tracking + Google Analytics setup
- ✓Detailed monthly report with recommendations
- ✓Monthly consultation: content strategy for next month
Everything covered.
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Audience targeting
Custom intent audiences (people Googling your category right now), in-market segments, lookalikes, CRM remarketing, demographic targeting.
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Creative direction
Even if you bring your own video, we advise on hook (first 5 seconds), CTA placement, and skip-resistance. Production of 2 new ad videos every month is already included in the monthly fee.
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Conversion tracking
Google Tag Manager + GA4 + YouTube Ads conversion tracking, all wired together. We know what is working, not just what is being seen.
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Weekly optimization
Bid adjustments, audience refinements, creative rotation. Most agencies "set and forget" - we adjust weekly based on real data.
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Bumper + skippable + Shorts
We use the right format for each goal. 6-second Bumpers for awareness, 30-second skippables for consideration, Shorts for retargeting.
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Reports that matter
Monthly report shows ROAS, CPA, view-through conversions, and exact cost per outcome - not vanity metrics.
Frequently asked
What media budget do I need?
For a first campaign we recommend a media budget of ₪1,500 to ₪3,000 per month on top of the management fee. That is enough for the algorithm to learn the audience and start showing the ad to the right people. The media budget is paid directly to Google and stays fully under your control.
Do you charge a percentage of ad spend?
No. Flat monthly fee. This protects you from us inflating spend - our incentive is making your campaigns work, not making them bigger.
Can you produce the ad video?
Yes - production of 2 new ad videos every month is included in the ₪1,500 monthly fee, cut for YouTube formats: skippable ads that use the first 5 seconds, 6-second bumpers with one sharp message, and videos for ads shown in search results. We can also adapt an existing video of yours to YouTube requirements. For a bigger brand film, see /en/animation/ and /en/promotionalvideo/.
How long until I see results?
Awareness campaigns show impressions immediately but conversions need 2-4 weeks of learning. Conversion campaigns need 4-8 weeks to optimize fully. We show clear weekly progress reports.
Do you do search ads or just YouTube?
YouTube specifically. We are not a generalist Google Ads agency. If you need search ads, we can refer to a partner.
What account access do you need?
MCC (My Client Center) access to your Google Ads, GA4 viewer access, YouTube channel manager access. You stay the owner of all assets.
Want YouTube ads that pay back?
15-minute WhatsApp call or video chat. Honest assessment, no sales pitch.