YouTube Ads that buy attention, not vanity views.
Most YouTube ad campaigns burn budget on viewers who skip in 5 seconds. We build campaigns that target people who actually want what you sell - tight audience targeting, story-driven creative, and weekly optimization based on conversions, not impressions.
YouTube ads work - if you stop chasing views.
YouTube has the best targeting on the open web. Custom intent audiences let you show ads to people who Googled your category in the last 7 days. Lookalikes built from your CRM put your ad in front of people who match your best customers. In-market segments target people the algorithm knows are actively shopping.
Most agencies still optimize YouTube campaigns for view-rate or impressions - vanity metrics that look good in reports but do not move revenue. We optimize for cost-per-conversion. If a campaign is not bringing in leads or sales after 4-8 weeks of testing, we kill it and try a different angle.
We work with Israeli businesses targeting both Hebrew and English markets. The same campaign structure works for both, with localized creative and audience targeting.
Pick what fits.
Management fees only - ad spend is separate and you control your budget.
Single campaign
₪1,800 per month
One active campaign, weekly optimization, monthly review. For businesses testing YouTube as a paid channel.
- ✓One campaign type (TrueView, Bumper, or Discovery)
- ✓Audience research + targeting
- ✓Weekly optimization
- ✓Monthly performance report
- ✓Conversion tracking setup included
Multi-campaign
₪3,200 per month
3 active campaigns running in parallel - usually awareness + retargeting + conversion. Best ROI for most brands.
- ✓Everything in Single
- ✓Up to 3 active campaigns
- ✓A/B testing on creative + audiences
- ✓Custom audiences (CRM, lookalike, intent)
- ✓Bi-weekly optimization calls
Ads + production
₪5,800 per month
Full creative + media buying. We produce 2 ad videos per month and run all campaigns. End-to-end YouTube growth engine.
- ✓Everything in Multi-campaign
- ✓2 new ad videos produced per month
- ✓Bumper + skippable + Shorts variants
- ✓Quarterly strategy review
- ✓Priority response (same-day)
Everything covered.
-
Audience targeting
Custom intent audiences (people Googling your category right now), in-market segments, lookalikes, CRM remarketing, demographic targeting.
-
Creative direction
Even if you bring your own video, we advise on hook (first 5 seconds), CTA placement, and skip-resistance. We can produce the video too.
-
Conversion tracking
Google Tag Manager + GA4 + YouTube Ads conversion tracking, all wired together. We know what is working, not just what is being seen.
-
Weekly optimization
Bid adjustments, audience refinements, creative rotation. Most agencies "set and forget" - we adjust weekly based on real data.
-
Bumper + skippable + Shorts
We use the right format for each goal. 6-second Bumpers for awareness, 30-second skippables for consideration, Shorts for retargeting.
-
Reports that matter
Monthly report shows ROAS, CPA, view-through conversions, and exact cost per outcome - not vanity metrics.
Frequently asked
What is the minimum monthly ad spend?
We recommend ₪3,000/month minimum spend on top of management fee. Below that, you do not have enough data to optimize - the algorithm needs at least 50-100 events per week to learn.
Do you charge a percentage of ad spend?
No. Flat monthly fee. This protects you from us inflating spend - our incentive is making your campaigns work, not making them bigger.
Can you produce the ad video?
Yes - see /en/animation/ and /en/promotionalvideo/. Most clients on the Multi-campaign or Ads + production tier let us produce the video, since the same team that knows what hooks work on YouTube also knows what hooks make YouTube ads work.
How long until I see results?
Awareness campaigns show impressions immediately but conversions need 2-4 weeks of learning. Conversion campaigns need 4-8 weeks to optimize fully. We show clear weekly progress reports.
Do you do search ads or just YouTube?
YouTube specifically. We are not a generalist Google Ads agency. If you need search ads, we can refer to a partner.
What account access do you need?
MCC (My Client Center) access to your Google Ads, GA4 viewer access, YouTube channel manager access. You stay the owner of all assets.
Want YouTube ads that pay back?
15-minute WhatsApp call or video chat. Honest assessment, no sales pitch.