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GSC · Insights + AI

GSC Insights report + AI search performance tracking

Search Console shows how your site appears on Google, including in AI Overviews and AI Mode. It does not show how your business appears in ChatGPT, Gemini, or Perplexity, or which competitors get mentioned there instead of you. I combine both sources: official Google data, and a monthly check of relevant questions in AI engines through a third-party API. Every month you get a list of topics and a recommendation of which pages to create or improve. ₪599/month.

GSC Insights report + AI search performance tracking - Shivuknet
Why this works

Why the Insights report is essential as Google shifts to AI Search

Two Search Console reports matter for this service. The Insights report shows top pages and queries, and which of them are trending up or down in clicks compared with the previous period. The generative AI performance report shows how often links to your site appeared in AI Overviews and AI Mode, broken down by page, country, device, and date. Both reports are free, and the data comes straight from Google.

It is just as important to know what these reports do not show. The AI report shows impressions only, without the queries behind them. In the regular Performance report, impressions and clicks from AI Overviews and AI Mode are counted inside the Web search type, with no filter that isolates them. And visibility in ChatGPT, Gemini, Claude, or Perplexity is not measured in Search Console at all.

For that part I use a third-party API, DataForSEO. I build a list of questions your potential customers are likely to ask, run them in AI engines, and check each answer: is the business mentioned, is the site cited as a source, and which competitors appear. This is a check of the questions we chose, not a record of every answer every user received, and AI answers change with wording and from day to day.

AI data from Search Console

Impressions in AI Overviews and AI Mode from the generative AI performance report, by page and device, compared with the previous month. This is official Google data, without query-level detail. If the site gets Discover traffic, that goes into the report too.

Visibility check in AI answers

A fixed list of questions relevant to the business is checked every month in ChatGPT, Gemini, Perplexity, and Google AI Overviews. The report shows which answers mention the business and which cite the site as a source.

Competitor comparison

For every question you see which competitors are mentioned in the answer and which sites are cited as sources, so you can see on which topics a competitor holds a spot that could be yours.

Topics and page recommendations

Trends from the Insights report are cross-referenced with the gaps found in the AI check and turned into a prioritized recommendation: which new pages to create and which existing pages to improve.

Process

How we work

  1. 1

    Collect Search Console data

    At the start of every month: export the Insights report, the generative AI performance report, and Discover data if the site gets traffic from there.

  2. 2

    Check questions in AI engines

    Run the business question list in ChatGPT, Gemini, Perplexity, and AI Overviews through the DataForSEO API, and record who is mentioned in each answer and which sources are cited.

  3. 3

    Competitor comparison and analysis

    Compare with the previous month and with competitors: where the business appears, where competitors appear instead, and which topics keep coming up in answers but are not covered on the site.

  4. 4

    Report + action plan

    Monthly report with the findings, a list of relevant topics, and recommendations for the next 30 days: which pages to create and which existing pages to improve.

Pricing

Monthly tracking + report + action plan

₪599/month

6-month minimum recommended. Includes AI engine question checks through DataForSEO and a competitor comparison.

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Common questions

FAQ

Does GSC track ChatGPT as well as AI Overviews?

Only AI Overviews and AI Mode, because they are part of Google Search. The generative AI performance report shows how often links to your site appeared there, without query-level detail. Search Console has no data at all on ChatGPT, Gemini, Claude, or Perplexity. For those I check a list of relevant questions through the DataForSEO API. In the monthly report the two sources are shown separately, so it is always clear what is official Google data and what is the result of a check I run.

Does Discover still matter in 2026?

For some sites, yes. Discover is a feed of recommendations Google shows on mobile, mainly in the Google app, based on user interests and without a search. Its traffic tends to be volatile. In Search Console it is a separate report, and it appears only once a site reaches a minimum number of Discover impressions.

How do you get cited in an AI Overview?

According to Google, there are no special requirements for AI Overviews or AI Mode: no special markup, AI files, or new structured data. A page needs to be indexed and eligible to appear in Search with a snippet. What I do in practice: identify the questions your customers ask, and build or improve pages that answer them clearly and directly. A citation cannot be guaranteed or scheduled, because Google chooses the sources for each answer.

Can you see every time the business was mentioned in an AI answer?

No, and no tool can promise that. AI engines do not publish the questions users ask or the answers they get, and answers vary by user, wording, and day. What I do measure: a fixed list of questions relevant to the business, checked every month with the same method. That shows a reliable trend over time and lets you compare against competitors.

How is this different from the regular monitoring service?

Regular monitoring (gsc-monitoring) covers ongoing Performance, indexing, and basic issue detection. This service adds the Insights and generative AI reports, the AI engine question checks, and the competitor comparison. It is the AI-search layer on top of regular SEO monitoring.

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