Technical SEO — the foundation that decides whether content can rank at all
No amount of great content overcomes a broken technical foundation. I audit, fix, and monitor: Core Web Vitals, schema, crawlability, indexing, internal linking, hreflang, sitemaps, redirect chains — the dozens of invisible signals that decide whether Google can actually read your site. From ₪2,500 one-time audit.
Why technical SEO is the prerequisite for everything else
- ✓ Slow sites do not rank, regardless of how good the content is — Google measures Core Web Vitals as a ranking input, not just a nice-to-have
- ✓ Schema markup is increasingly weighted as a ranking signal, especially for any query that triggers a rich result
- ✓ Indexing issues are catastrophic — Google cannot rank a page it cannot crawl, no matter how well-written the page is
- ✓ Hreflang errors silently break bilingual sites — you stop ranking in Hebrew AND in English at the same time, and the error is invisible without a tool
Technical SEO is the unsexy foundation that makes content marketing possible. Without it, you can write the best article in the world and Google will either never index it, or will index a slow broken version it cannot rank. Most agencies skip technical work because clients do not see it. I start here, because content built on a broken foundation is wasted budget.
My technical SEO service has two phases. Phase one is a one-time deep audit (Core Web Vitals, schema, crawlability, indexing, hreflang, robots.txt, sitemaps, internal linking, redirect chains, broken links, server response codes). The audit usually surfaces 30-80 issues, of which 10-15 actually move rankings. I rank by impact, not by alphabetical order or by what looks dramatic in a report.
Many sites I audit are leaving 20-40% of potential traffic on the table because of fixable technical issues: slow product pages, missing schema, broken redirects from old WordPress URLs, hreflang errors that confuse Google about which language is which, sitemaps that list pages already 404-ing. Fix those, and the content you have already published starts working.
Comprehensive audit
Core Web Vitals, schema validity, crawlability, indexing, hreflang, robots.txt, sitemaps, internal linking, redirect chains, broken links, response codes — all checked, all documented.
Prioritized fix list
Of the 30-80 issues the audit surfaces, only 10-15 actually move the needle for ranking. Ranked by impact and effort, not by which one looks scariest.
Schema implementation
Article, Organization, Service, Product, FAQ, HowTo, BreadcrumbList — implemented based on your actual content types, not a template applied across everything.
Ongoing monitoring
After the fixes ship, monthly re-audit catches new regressions before they cost rankings. New developers shipping new bugs is the most common regression source.
How we work
- 1
Audit
Lighthouse, Screaming Frog, GSC, Ahrefs — multi-tool audit producing 30-80 findings documented with severity and effort.
- 2
Prioritization
Rank findings by ranking impact and implementation effort. Focus on the top 10-15. The rest go into a backlog you can address over time.
- 3
Fixes
Implement fixes directly (if I have the access) or hand off to your developer with detailed specs and acceptance criteria.
- 4
Monitoring
Monthly re-audit, ranking trend analysis, catch new issues early. Most regressions come from new feature releases — monitoring catches them in the first week.
Technical SEO pricing
Audit fee credited toward the first month if you continue with a monthly retainer afterwards. Implementation work for major fixes is quoted per project, separate from the audit.
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FAQ
What is actually included in the audit?
Core Web Vitals, schema validity, crawlability, indexing rate, hreflang correctness, robots.txt, sitemap presence and validity, internal linking depth, broken links, redirect chains, server response codes, page speed (desktop and mobile), mobile usability. The findings document is typically 30-80 items long with severity scores.
Will the fixes break my site?
No. I test in staging when possible, deploy with a rollback ready, and monitor traffic and rankings carefully after deploy. Major changes (URL structure changes, schema migrations) are coordinated with a redirect map planned in advance.
How long does the audit actually take?
Initial audit: 1-2 weeks. Implementation of the top priority fixes: 2-6 weeks depending on complexity and how much your developer is involved. Most sites see ranking lift within 4-12 weeks of fixes shipping to production.
Do you implement the fixes or just identify them?
Both options. Some clients want me to implement directly (faster, more expensive). Others prefer a detailed spec they hand to their existing developer (slower, cheaper, depends on developer quality). Both work — the choice is operational, not strategic.
Let us help
Send a message describing what you need and we will reply with a quote and recommended next step within an hour during business hours.
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