Technical SEO — the foundation that decides whether content can rank at all
Great content cannot rank if Google cannot crawl it, index it, or load it properly. I audit, fix, and monitor: Core Web Vitals, schema, crawlability, indexing, internal linking, hreflang, sitemaps, redirect chains — the dozens of invisible signals that decide whether Google can actually read your site. From ₪400/month.
Why technical SEO is the prerequisite for everything else
- ✓ Core Web Vitals are one of many signals Google's ranking systems look at. Google is explicit that good scores do not guarantee top rankings, so I treat them as the baseline for a good user experience, not a shortcut to page one
- ✓ Structured data helps Google understand a page and makes it eligible for the rich results Google still supports, such as products, reviews and breadcrumbs. Whether a rich result is shown is always Google's call
- ✓ Indexing issues are catastrophic — Google cannot rank a page it cannot crawl, no matter how well-written the page is
- ✓ Hreflang errors can make Google show the wrong language version to searchers on a bilingual site, and the error is invisible without a tool
Technical SEO is the unsexy foundation that makes content marketing possible. Without it, you can write the best article in the world and Google may never index it, or may index a slow, broken version that struggles to rank. Most agencies skip technical work because clients do not see it. I start here, because content built on a broken foundation is wasted budget.
My technical SEO service has two phases. Phase one is a one-time deep audit (Core Web Vitals, schema, crawlability, indexing, hreflang, robots.txt, sitemaps, internal linking, redirect chains, broken links, server response codes). The audit lists every issue it finds, and not all of them matter equally. I rank them by likely impact, not by alphabetical order or by what looks dramatic in a report. Phase two is the monthly work: fixes, plus monitoring for new problems.
Many sites I audit have fixable technical issues holding their content back: slow product pages, missing schema, broken redirects from old WordPress URLs, hreflang errors that confuse Google about which language is which, sitemaps that list pages already 404-ing. Fix those, and the content you have already published starts working.
Comprehensive audit
Core Web Vitals, schema validity, crawlability, indexing, hreflang, robots.txt, sitemaps, internal linking, redirect chains, broken links, response codes — all checked, all documented.
Prioritized fix list
Not every issue the audit surfaces deserves immediate work. The list is ranked by impact and effort, not by which one looks scariest.
Schema implementation
Article, Organization, Service, Product and BreadcrumbList, implemented based on your actual content types, not a template applied across everything. I do not sell FAQ or HowTo markup as a route to rich results, because Google no longer shows them.
Ongoing monitoring
After the fixes ship, monthly re-audit catches new regressions before they cost rankings. New releases from your developers are a common source of regressions.
How we work
- 1
Audit
Lighthouse, Screaming Frog, GSC, Ahrefs — multi-tool audit producing a findings list documented with severity and effort.
- 2
Prioritization
Rank findings by likely impact and implementation effort. Start with the highest-impact items. The rest go into a backlog you can address over time.
- 3
Fixes
Implement fixes directly (if I have the access) or hand off to your developer with detailed specs and acceptance criteria.
- 4
Monitoring
Monthly re-audit, ranking trend analysis, catch new issues early. Regressions often arrive with new feature releases, so each re-audit checks what changed since the last one.
Technical SEO pricing
Audit fee credited toward the first month if you continue with a monthly retainer afterwards. Implementation work for major fixes is quoted per project, separate from the audit.
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FAQ
What is actually included in the audit?
Core Web Vitals, schema validity, crawlability, indexing rate, hreflang correctness, robots.txt, sitemap presence and validity, internal linking depth, broken links, redirect chains, server response codes, page speed (desktop and mobile), and mobile-friendliness checked with Lighthouse. The findings document lists every item with a severity score.
Will the fixes break my site?
No. I test in staging when possible, deploy with a rollback ready, and monitor traffic and rankings carefully after deploy. Major changes (URL structure changes, schema migrations) are coordinated with a redirect map planned in advance.
How long does the audit actually take?
Initial audit: 1-2 weeks. Implementation of the top priority fixes: 2-6 weeks depending on complexity and how much your developer is involved. There is no guaranteed ranking timeline: fixed pages need to be recrawled, the Core Web Vitals report in Search Console reflects the previous 28 days, and rankings also depend on content, links and competition.
Do you implement the fixes or just identify them?
Both options. Some clients want me to implement directly (faster, more expensive). Others prefer a detailed spec they hand to their existing developer (slower, cheaper, depends on developer quality). Both work — the choice is operational, not strategic.
Let us help
Send a message describing what you need and we will reply with a quote and recommended next step within an hour during business hours.
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