Frequently asked questions

All prices are in NIS (Israeli Shekel). Most services are monthly retainers (e.g. SEO from ₪1,500/mo); some are one-time projects (web design from ₪4,800; video from ₪3,500). All retainers are month-to-month with 30 days notice. No multi-year contracts, no setup fees, no hidden costs.

Both. About 70% of our work is monthly retainers (SEO, content, video production). The rest is one-off projects - a single brand video, a website rebuild, a one-time SEO audit. We do not push you into a retainer if a project is what you need.

Yes. All quoted prices are ex-VAT (לפני מע"מ). We bill via Shivuknet and your invoice can be sent to your accountant for the standard VAT recovery.

Yes - 30 days written notice on retainers. You take everything with you (articles, videos, schemas, photos, source files). We do not lock content or hold work hostage.

For SEO: ₪2,500 audit that is credited toward the first month if you continue. For video: a single test video at standard rates. For web design: 90-minute paid discovery session before the full quote.

Artur Kalandarov, the founder, manages every account personally - 23 years of digital marketing experience, 12 years of video production. Production work (animation frames, code, write-ups) is done by a small vetted freelance team that Artur supervises. No "account managers", no offshore handoffs.

Primarily yes. Pricing is in NIS, the office is in Tel Aviv, and the SEO is tuned for Israeli search behavior (Hebrew, English, and Russian markets). We do work with US clients occasionally, usually Israeli founders running US-targeted brands.

Articles: 5-10 business days. Videos: 2-6 weeks depending on type. Websites: 4-12 weeks. Technical SEO fixes: 1-2 weeks for the audit, ongoing for monthly work.

WhatsApp for quick questions, email for documents and reports, scheduled video calls for monthly reviews. Most clients say they hear from us more often than from any previous agency.

Monthly. Real reports - what was shipped, what moved (rankings, traffic, conversions), what we are testing next. No 50-page PDFs nobody reads.

Technical fixes show up in 4-8 weeks. New articles for low-competition keywords rank in 2-4 months. Competitive head terms take 6-12 months. We send a monthly report with exactly where you are vs the previous month.

No. Run from any agency that does. We guarantee the work - the technical fixes, the content, the videos, the links. Rankings are an outcome of doing the work right, consistently.

ChatGPT, Perplexity, and Gemini already capture 5-15% of high-intent commercial queries depending on industry. Optimizing for them now is cheap; waiting until everyone is doing it will be expensive.

Yes - our Growth and Authority packages include 3-12 quality backlinks per month from real publications. No PBNs sold to multiple clients, no link farms, no Fiverr links.

Both. Every video can be delivered in two language tracks at no extra cost - same animation, two voiceovers, two subtitle files.

Yes. Most clients arrive with a rough idea and we write the script (₪800-1,500 included in the project). If you bring a polished script, we save you that time. Storyboard is always done by us.

2 rounds of revisions on script, 2 on storyboard, 2 on animation. After that, additional revisions are billed hourly at ₪150/hr.

You do. Final MP4s, source files (After Effects, Premiere, illustrations), captions, motion-graphic project files - all transferred on delivery.

Both. WordPress is the right choice for most businesses with content needs. Astro or custom code is the right choice for marketing sites where speed and SEO are critical. We help you decide based on your content workflow, not based on what we want to build.

No - hosting is not our job. We recommend Cloudflare Pages (free, fast) for static sites, Kinsta or WP Engine for WordPress. We help you set up the account, but you own it.

WordPress: yes, fully. Astro: content is in code, but we can wire it to a CMS (Sanity, Contentful, Decap) if you need self-edit capability. Discuss in the discovery call.

Yes - that is the point. Schema, meta tags, internal linking architecture, Core Web Vitals - all baked into the build, not added afterward. A site that ships with bad SEO costs 10x to fix.