Learn digital marketing from a 23-year practitioner.
Most marketing courses teach theory from people who never ran a campaign. This course is practical, small-group training with Artur Kalandarov - 23 years of paid and organic marketing, 12 years of video production. You work on your own site and your own business, not generic examples.
There is no shortcut to 23 years of mistakes.
Most online marketing courses are built by people who built one course - not by people who built businesses. They teach what they read, not what they shipped. The result is a generation of marketers who can recite a funnel diagram but cannot launch a campaign.
This course is mentorship from a practitioner. Artur has been running paid and organic marketing campaigns since 2003 - across two decades of platform shifts, algorithm updates, and changes in how customers research and buy online. Every framework here was built from real client work, not from a textbook.
It is also small-batch by design: groups of up to 10. Mass cohorts get you nothing. Real attention gets you what you actually need.
Pick what fits.
One price for the whole course, VAT not included, installments available. All materials included.
Full course - 6 sessions
₪6,000 for the entire course
Small group of up to 10. You leave with a working WordPress site of your own and the skills to market it. VAT not included.
- ✓6 in-person sessions × 3 hours (Zoom option)
- ✓Build your own WordPress site
- ✓Organic SEO, from indexing to the first rankings
- ✓Keyword research with AI tools
- ✓AI content creation (text, images, video)
- ✓Personal area with course materials for 1 year
- ✓Graduates WhatsApp group
- ✓Personal email and Zoom support after the course
Everything covered.
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Real-world case studies
We use your business as the case study. No generic "imagine if you sold widgets" examples - we work with your real numbers, real pages, real ads.
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Hands-on tools
You will leave knowing how to use Google Search Console, GA4, DataForSEO, ahrefs, Google Ads, Meta Ads Manager. Not just theory - actual click-through-and-do walkthroughs.
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SEO that actually works in 2026
How Google ranks now (E-E-A-T, AI Overviews, helpful content), how AI search engines (ChatGPT, Perplexity, Gemini) work, what to do today.
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Paid ads without burning budget
Google Ads, Meta Ads, YouTube Ads - audience targeting, conversion tracking, A/B testing, when to scale and when to kill.
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Video for marketers
How to write video scripts, when to do live-action vs animation, how to optimize for YouTube and TikTok, what to outsource and what to do yourself.
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Recordings + materials
Every session is recorded. You get the recording, slides, templates, and tool checklist after each session.
Frequently asked
What level is the course for?
Beginner to intermediate. No prior knowledge of marketing or website building is needed - the course starts from the basics. If you already have some experience, you will get even more out of the advanced sessions.
How much does the course cost?
₪6,000 for the whole course: 6 sessions, materials and a year of support. VAT not included. Payment can be split into installments.
In English or Hebrew?
Both. Most international clients prefer English. Israeli SMB owners often prefer Hebrew. Mix is fine.
In-person or online?
Both work. In-person is at our Tel Aviv office (Shaul HaMelech 67). Online uses Zoom + Miro for shared whiteboarding.
Do I get a certificate?
Yes - a Shivuknet completion letter at the end of the course. Useful for LinkedIn, less useful for ATS screening.
Can I expense it through my company?
Yes. We invoice through Shivuknet. Many clients book this as a professional development expense.
Do you offer a free trial session?
No - that turns the trial into a sales call, which is exactly what I do not want this to feel like. We do offer a free 15-minute fit call to make sure the topics match what you need.
Ready to learn marketing that actually works?
15-minute WhatsApp call or video chat. Honest assessment, no sales pitch.