Learn digital marketing from a 23-year practitioner.
Most marketing courses teach theory from people who never ran a campaign. This course is practical 1-on-1 mentorship with Artur Kalandarov - 23 years of paid and organic marketing, 12 years of video production. You bring your business or career goal; we build the curriculum around it.
There is no shortcut to 23 years of mistakes.
Most online marketing courses are built by people who built one course - not by people who built businesses. They teach what they read, not what they shipped. The result is a generation of marketers who can recite a funnel diagram but cannot launch a campaign.
This course is mentorship from a practitioner. Artur has been running paid and organic marketing campaigns since 2003 - across two decades of platform shifts, algorithm updates, and changes in how customers research and buy online. Every framework here was built from real client work, not from a textbook.
It is also small-batch by design. 1-on-1 or 3-8 people max. Mass cohorts get you nothing. Real attention gets you what you actually need.
Pick what fits.
One-time fees, all materials and recordings included.
1-day intensive
₪1,800 one-time
Single 6-hour session, in-person or video. Perfect if you have a specific challenge to solve - launching a campaign, fixing a stuck SEO project, planning a video strategy.
- ✓6-hour session
- ✓Tel Aviv office or Zoom
- ✓Recording for replay
- ✓Pre-session questionnaire
- ✓30-day email follow-up
5-week mentorship
₪6,400 one-time
Five 2-hour weekly sessions, with homework and review between sessions. Builds a real skill stack across SEO, content, and paid ads.
- ✓5 sessions × 2 hours
- ✓Custom curriculum to your goals
- ✓Weekly homework with feedback
- ✓WhatsApp access between sessions
- ✓Final week: review and plan next 90 days
In-house team workshop
₪9,800 one-time
Full-day workshop for marketing teams (3-8 people). Customized agenda, your office or ours. Perfect for in-house teams that need to level up.
- ✓Full-day at your office
- ✓3-8 attendees
- ✓Pre-workshop discovery call
- ✓Custom agenda + materials
- ✓60-day post-workshop email support
Everything covered.
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Real-world case studies
We use your business as the case study. No generic "imagine if you sold widgets" examples - we work with your real numbers, real pages, real ads.
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Hands-on tools
You will leave knowing how to use Google Search Console, GA4, DataForSEO, ahrefs, Google Ads, Meta Ads Manager. Not just theory - actual click-through-and-do walkthroughs.
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SEO that actually works in 2026
How Google ranks now (E-E-A-T, AI Overviews, helpful content), how AI search engines (ChatGPT, Perplexity, Gemini) work, what to do today.
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Paid ads without burning budget
Google Ads, Meta Ads, YouTube Ads - audience targeting, conversion tracking, A/B testing, when to scale and when to kill.
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Video for marketers
How to write video scripts, when to do live-action vs animation, how to optimize for YouTube and TikTok, what to outsource and what to do yourself.
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Recordings + materials
Every session is recorded. You get the recording, slides, templates, and tool checklist after each session.
Frequently asked
What level is the course for?
Beginner to intermediate. If you already have 3+ years of digital marketing experience, mentorship will likely be more useful than course content.
In English or Hebrew?
Both. Most international clients prefer English. Israeli SMB owners often prefer Hebrew. Mix is fine.
In-person or online?
Both work. In-person is at our Tel Aviv office (Shaul HaMelech 67). Online uses Zoom + Miro for shared whiteboarding.
Do I get a certificate?
Yes - a Shivuknet completion letter for the 5-week mentorship and team workshop. Useful for LinkedIn, less useful for ATS screening.
Can I expense it through my company?
Yes. We invoice through Shivuknet. Many clients book this as a professional development expense.
Do you offer a free trial session?
No - that turns the trial into a sales call, which is exactly what I do not want this to feel like. We do offer a free 15-minute fit call to make sure the topics match what you need.
Ready to learn marketing that actually works?
15-minute WhatsApp call or video chat. Honest assessment, no sales pitch.